Tarkett Atelier was a well-trodden destination for visitors looking to explore the transformative power of colour and experience the latest specification tech at this year’s Clerkenwell Design Week. We revisited the showroom to take a closer look at its colourful collaboration…
The three-day CDW design fest featured an action-packed programme in the Tarkett London showroom, celebrating the interconnectedness between colour, sustainability, inclusivity and design. All under the banner of ‘Colour: From Palette to Purpose’.
Image credit: Tarkett
The team launched two new tech platforms during the week, which showcased the power of ground-breaking design and technology through its partnership with colour communication company NCS Colour. The unique system allows users to create harmonising designs at the click of a button. Tarkett also introduced its virtual reality Human Conscious Design Platform (HCDP) at the show, a transformative technology for designing more empathetic environments.
“We have made a commitment as a business to ‘human-conscious design’; that is to create environments that are good for people and for the planet. Clerkenwell Design Week was the perfect event to bring this to life,” said Mikael Persson, Head of Marketing for UK & Ireland at Tarkett.
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- Image credit: Tarkett
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- Image credit: Tarkett
Colour was undoubtedly the star of Clerkenwell Design Week for Tarkett, with the launch of Tarkett’s pioneering partnership with NCS Colour attracting a lot of interest. This first-of-its-kind collaboration allows designers to seamlessly search, compare and harmonise colours across Tarkett’s extensive collections of flooring and wall solutions.
“When working on projects, colour and material choice is always a challenge,” said Florian Bougault, Tarkett’s EMEA Design Director. “We are extremely excited to offer our clients new possibilities to connect with our products. The collaboration between Tarkett and NCS Colour will open a new territory for creativity!”
To make this happen, Tarkett conducted an extensive cartography of their product lines last year, measuring and visually assessing each item. This data was then integrated into the intelligent NCS System and NCS+ platform, allowing accurate digital representation of even Tarkett’s most intricately patterned surfaces.
“We’re delighted to have Tarkett join NCS+ as the perfect first partner in our mission to empower designers and architects to explore harmonious colour, material and product designs quickly and precisely,” said Marcus Mansjö, VP Product at NCS Colour. “With partners like Tarkett onboard, we can help generate more time for creativity and make the design process smoother for all interior design projects.”
Image credit: Tarkett
In addition to the NCS+ integration, Tarkett also unveiled its new virtual reality Human Conscious Design Platform (HCDP). This transformative technology allows specifiers to experience virtual environments from the perspective of someone who is neurodiverse, such as those with autism or ADHD. The goal is to help create more inclusive, empathetic spaces that account for a wide range of human needs.
Human-conscious design principles were also at the heart of a well-attended talk by Tarkett’s own Shaz Hawkins. Shaz explored some of the watch-outs for designers looking to make educational, workplace and healthcare environments more inclusive offering pragmatic and practical advice. Tarkett’s suite of free evening speaker sessions also featured special guests from across the industry. This included an inspirational presentation and discussion around circular design led by creative consultancy FranklinTill’s Caroline Till on ‘The Beauty of Circularity’. The festival talk track also unveiled uncomfortable industry truths in a lively panel debate on the topic ‘We’re Not Recycling Enough’ moderated by Katie Treggiden, featuring Dean Connell from IAMDC, Darren Wilson from White Arkitekter, Ankita Dwivedi from Firstplanit, and Louisa Treadwell from Elliot Wood.
With colour taking central stage, the flooring experts also held a creative workshop on colours and emotions in spatial design with colour consultancy expert Justine Fox. All the events took place at Tarkett Atelier, London. Designed in collaboration with Note Design Studio and Area Square, it offers an immersive environment with the latest interior finishes, demonstrating how materials can be used differently to spark inspiration.
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Main image credit: Tarkett
