Bathroom product manufacturer, Bette, has added a new online product configurator to its website to make the planning of its baths, washbasins, shower trays and shower floors easy and accurate…
The online configurator has been developed by Bette to make design easier – it allows bathroom designers, installers and end customers to put together a product, add relevant accessories and view it from all sides in 3D in the desired colour. Customers can choose from an enormous variety of bathroom products, dimensions, colours and equipment options using the new configurator, which can be found on each product page of the Bette website. It means that users can configure their product without having to worry about whether the selected features and accessories are appropriate, because the configurator only provides the options that are available and work together.
“The idea was to develop a tool with which bathroom products can be configured easily, accurately and quickly – without a lot of scrolling and without a lot of text,” said Sven Rensinghoff, Head of Marketing & Product Management. “Bathroom planners, installers and end customers can quickly find the perfect product thanks to the intuitive controls. And for Bette, it’s another important building block in the digitalisation of our sales.”
Image credit: Bette
The user is shown which dimensions and colours can be selected, which accessories can be used, whether a Bette frame can be chosen and which sealing and installation systems fit. In the case of multi-part products, such as the BetteLux Shape bathtub, which sits within an exterior frame, the configurator allows the user to choose the colour of the bath and frame individually. Once the configuration process is complete, the user receives a summary, including the final reference number, plus all features and selected accessories. The summary can be downloaded as a PDF, or sent by e-mail as a link, so that it can be shared for example with a retailer or designer. If the link is called up again at a later time, the configuration can also be edited again.
For end customers, the new service means they can share their desired product configuration with their retailer, and this is made even easier as the retailer search facility is directly below the summary. Bathroom planners can tailor products on the screen for discussion with the customer, face to face. Installers can also benefit from the practical tool, as they can view and check possible product combinations. For example, the planning aid ensures that the correct fittings and installation systems are automatically preselected when the height of the finished floor is entered.
Benefits for bathroom designers, installers and end customers have been integrated across the platform making access and installation of Bette’s specialist bathroom products a seamless process.
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Main image credit: Bette
