Hot off the Newmor press, Meadow and Carrara encapsulate the moody ambience of the brands Dark Matter trend, whilst also capturing the essence of biophilic design. We caught up with Rose Campbell, Head of Design and Marketing at Newmor Wallcoverings to hear more about the inspiration behind the new design collections…
Inspired by organic elements, the timeless and sophisticated commercial designs of Meadow and Carrara by Newmor find a perfect partner with the popular Lyon collection. The new Meadow design is a clean, stylised take on a field full of flowers, evoking feelings of spring and a connection with the great outdoors. The design is elevated by the delicate spun silk background of Lyon, the coordinating plain.
“Carrara marble has been quarried since Roman times in the mountains just outside the city of Carrara in Tuscany, Italy,” explained Campbell, Head of Design and Marketing at Newmor. “Our new design pays homage to the raw organic nuances within marble enhanced by the rough stone emboss, accented by delicate metallic veins which add a touch of elegance to this organic design. The colour palette is soft and sophisticated based on the natural mineral tones of marble with the deep slate grey adding drama.”
“Meadow, Lyon and Lyon stripe have been specifically styled to create a full scheme solution and can all be mixed and matched to create a complimentary or contrasting design statement.,” continued Campbell. “Lyon’s elegant vertical spun silk design, featuring a delicately detailed emboss that catches the light and captures the character of this classic fabric The colour palette is calm and muted, with trend pops of noir, olive, rust, amethyst and indigo”.
Much has been written about the positive effect of biophilic interiors, but there is also a quiet luxury to Newmor’s new designs. Their understated elegance, timeless appeal, and high-quality materials deliver a new level of refinement to create enduring and liveable commercial spaces.
Integral to the brand is its locality, as a product that is designed and manufactured in the UK. “Specifying Newmor provides provenance and peace of mind, but also a knowledge that you are supporting UK manufacturing and design,” said David Johnston, Managing Director, Newmor. “As well as investing in new stocked ranges we recently launched our Digital Design Studio catalogue. Being responsive to our clients’ changing needs sits at the heart of our business. Together our stock facility and digital print capability makes us extremely agile.”
Launched last month, Newmor’s Digital Design Studio catalogue is a compendium of new and existing collections. This 104-page resource makes specifying bespoke designs much easier. All designs can be recoloured, rescaled and digitally printed onto a host of substrates including textures, metallics and window films. Newmor can even create WallArt by framing designs or printing directly onto canvas.
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Main image credit: Newmor