Product watch: Geberit launches two newly-named collections – Select and Aspire

730 565 Hamish Kilburn
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Product watch: Geberit launches two newly-named collections – Select and Aspire

To continue our Year in Review, which is a December tradition here at Hotel Designs where we look back to the most eye-catching product launches from the past 11 months, we throwback to Geberit’s announcement to celebrate a new chapter for the bathroom brand…

Geberit extended its offering in the hotel sector following the launch of two newly named washroom collections in October.

The announcement marked the start of an exciting new chapter for Geberit in the UK. The Aspire Collection is the new name for Geberit’s premium offering, formerly known as the Geberit Bathroom Collection. The exclusive collection now incorporates well-known ranges such as iCon, Xeno and the Geberit AquaClean Mera shower toilet. Geberit also introduced its pioneering washroom innovation, Geberit One, which integrates behind-the-wall sanitary technology with stylish ceramics to generate more space and easier cleaning. The Geberit One range boasts a wide choice of new slim furniture options, from a floating washbasin to a mirror cabinet with fully integrated lighting, enhancing guest comfort.

Alongside the Aspire Collection, Geberit launched its new Select Collection which offers hotels functional, affordable and on-trend design possibilities for the mid-market across its range of space-saving concealed cisterns and wall-hung technology solutions. The Select Collection features the Selnova bathroom series, which incorporates a variety of different designs including Selnova Compact for smaller washroom spaces, as well as the Selnova Comfort accessible range for guests with reduced mobility.

Mark Larden, Managing Director of Geberit, said: “Everything is changing at Geberit. Whether you’re new to the Geberit brand or an existing partner, we’re continuing to optimise and evolve our products and services. That’s because we understand the importance of meeting the ever-changing business requirements across our sectors.

“With the introduction of these new collections, we’re opening up a wider range of choice for hotels  across the mid-premium and basic-mid bathroom segments,” said Larden. “With all of this said, in many ways, nothing is changing. While we continually innovate and adapt, we also remain dedicated to delivering the same great product design, quality and availability that our customers have come to expect.”

Larden added: “From on-trend washroom designs to cutting edge technology that champions hygiene and sustainability, we’re proud to be setting the standard for a new era in bathroom design – offering hotels more choice and more selection for guest rooms, public spaces as well as hotel employee facilities.”

Geberit is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our recommended suppliers, please email Katy Phillips.

Main image credit: Geberit

Hamish Kilburn / 24.12.2020

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