For the upcoming Milan Design Week 2025, luxury bathroom solutions brand GROHE is returning with a new immersive experience in one of the city’s most historic locations….
Located at Via Senato 14 in the heart of Milan’s fashion district, The Garden Senato blends historic charm with contemporary design. It makes an ideal venue then for GROHE’s Aqua Gallery, where ‘Pure Freude an Wasser‘ (the pure joy of water) will be explored and product selections exhibited as functional objects and crafted artefacts.
Following on from the brand’s 2024 Milan Design Week success with the Red Dot ‘Best of the Best’ awarded to the GROHE SPA installation at the Palazzo Reale, GROHE will hope for the same impact with its transformation of the Garden Senato into an immersive exhibition space from 8th to 13th April, 2025.
With carefully curated spaces, the GROHE Aqua Gallery will explore the idea of ‘function, form and impact’. Products will be showcased as efficient objects (function) and crafted artefacts (form) that deliver meaningful water experiences (impact); and visitors can discover how these products create a bridge between humans, water, and the environment.
Conceived by the in-house LIXIL Global Design and Brand Identity team, the Garden Senato installation seamlessly blends indoor and outdoor elements, offering a unique gallery experience.
Nestled within the secluded garden is an Aqua Atelier space for reflection and the creation of an Aqua Poem. More than just a place for refreshment, the adjacent Aqua Bar serves as a powerful statement on sustainability: constructed from recycled bottles, it highlights the environmental impact of single-use plastics and the growing issue of water pollution.
GROHE at Milan Design Week 2024
As a brand dedicated to ecological water enjoyment, GROHE offers tangible solutions to tackle plastic pollution – such as its advanced water filtration systems, reducing the need for disposable plastic bottles. By integrating thoughtful design with environmental responsibility, GROHE continues to shape a more sustainable future.
“Guided by GROHE’s brand purpose of ‘Pure Joy of Water’, our design philosophy, and Fuorisalone 2025’s theme of ‘Connected Worlds’, we’ve curated a unique exhibition that offers compelling insight into the innovation, design, and development of our products,” explained Patrick Speck, Leader, LIXIL Global Design EMENA.
GROHE at Milan Design Week 2023
“Design plays a crucial role in linking various aspects of our lives. It requires a deep investigation and analysis and understanding of people’s needs, culture and tradition as well as the exploration of the natural environment to the advancement of technologies.
“The GROHE Aqua Gallery reflects the brand’s commitment to shaping a future where design, functionality and responsibility coexist in perfect harmony, crafting the products and experiences that enable people to experience ‘Pure Joy of Water’,” Patrick concluded.
The GROHE Aqua Gallery installation will be open to the public throughout Milan Design Week: 8 and 9th April, 10am – 7pm CET; 10th April, 10am – 4pm CET; 11 and 12th April, 10am – 9pm CET; 13th April, 10am – 6pm CET.
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All image credits: GROHE
