Catching up with Lewis Neathey, Product Management Lead at GROHE, Hotel Designs heard how human-centric thinking, experiential design, and sustainable choices — alongside more traditional colour and texture micro-trends — will shape the design landscape in 2025…
With an increased awareness of well-being, 2025 design trends will shift towards solutions and spaces that promote relaxation and mindfulness, predicts GROHE’s Lewis Neathey — a shift that mirrors the evolving role of the bathroom.
Once a utilitarian space, the bathroom is now seen as a sanctuary for self-care and revitalisation. Early indications of this bathroom trend appeared towards the end of 2024, with the emergence of the portmanteau ‘spathroom‘, however, bathrooms reimagined as regenerative and immersive experience spaces are now gaining momentum, highlights Neathey. Which means refocusing the design from mere functional products to luxurious experiences.
To deliver luxury, at GROHE, new finishes are being introduced to bathroom products, such as the Satin finish hitting the market in SS25, and fittings are improved so at to provide wellness benefits such as improved skincare functions. GROHE’s new Rainshower Aqua Pure shower also features an invisible integrated filter within the thermostat that purifies the hand-shower water of chlorine and other odours, so that the water is exceptionally gentle on skin and hair.
Both a colour trend and a continued societal shift, Neathey predicts that biophilic design and more eco-friendly fittings, particularly in green and earthy hues, will continue to take root in 2025 design trends.
Shades of green, brown and milky creams will be utilised, while fashion trend forecaster WGSN identified ‘Transformative Teal‘ as its 2026 Colour of the Year — representing change and redirection. While the Pantone Colour Institute announced Mocha Mousse as its 2025 Colour of the Year. Described as a ‘rich brown hue infused with earthy refinement’, Mocha Mousse is a rich and warm tone that will no doubt ground interior designs throughout the year.
Beyond colour choices, Neathey predicts that customers will seek to invest in quality fittings that reduce excess waste and prioritise longevity, instead of affordable alternatives that may provide an upfront saving. For bathroom fittings, recycled materials and those with low-flow technologies, such as the GROHE Cubeo basin mixer with water-efficient EcoJoy technology, will be preferential.
Asides, the concept of personalisation is becoming increasingly important in bathroom and kitchen design. Neathey points out that individuals are seeking to tailor their functional spaces to meet unique needs, which may involve customising the layout, fixtures, finishes and accessories to create a space that reflects personal style and promotes individual well-being.
In a European study conducted by GROHE, more than 40% of respondents stated that design and a pleasant bathroom environment is important, a trend that the brand has seen reflected by customers who are prioritising aesthetics almost equally to functionality.
To meet this 2025 design trend demand, GROHE have produced a number of different styles of PVD colour finishes; the Atrio and Allure Private Collections are both series of fully customisable fittings that include customisable handles and levers from quartz surface manufacturer Caesarstone. In the shower space, with GROHE products, users can utilise premium models to combine and provide various spray options to suit personal preferences, while smart toilets with saved user profiles are also available.
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Main image credit: GROHE