Ideal Standard launches new sustainable shower system Alu+

Ideal Standard has exclusively previewed its latest showering range, Alu+. The new collection stands out with its modern colour palette, practical features and strong sustainability credentials, offering customers a contemporary shower solution for modern living…

black white and grey shower and bathroom finishes in the alu+ range from Ideal Standard

The Alu+ shower system from Ideal Standard features elegant rectangular lines, which are perfectly accented by the circular mixer, showerhead and hand spray. The contemporary design is further complemented with the option of three low-sheen finishes – Silk Black, Rosé and Silver, giving customers the option to play with colour in a new and exciting way.

Along with its aesthetic credentials, sustainability has been prioritised, with Alu+ created from high quality recyclable aluminium that is made up by 84 per cent recycled content. Completely free from chrome, lead and nickel, Alu+ also features water saving technology, which is built into the entire range – the flow limiters restrict consumption to just eight litres/minute for the hand spray and 12 litres/minute for the rain shower without impacting performance.

“Ideal Standard has a long history of delivering innovative, high-quality products that encourage sustainable living practices, with technologies designed to help conserve energy and water,” said Stacey Seagrave, Senior PM of Non-Residential Fittings at Ideal Standard. “The new Alu+ range is a prime example of our commitment to reimagining material design and maximising recyclability, we hope that by delivering beautiful and functional yet also sustainable collections, we can set a new standard in bathroom design.”

All plastic parts of Alu+ are made from high performance, drinking water compliant polymers to ensure water is never polluted with harmful plastics. In fact, Ideal Standard is making sustainably conscious decisions throughout the full product lifecycle for Alu+, with all packaging being completely recyclable and free from single use plastics.

Practicality is central to the range and Alu+ includes storage shelves and matching beauty bars, with mirrors and other storage solutions available in the same three colours. The hand spray and extra-large rain shower head feature two different spray modes for users, with a normal Rain spray and the luxurious SilkRain mode, which sees the shower system dispense ultra-fine water droplets for a premium, spa-like experience.

Switching between spray modes is simple, with an easy to adjust lever on the hand spray and Ideal Standard’s EasyDial control knob on the shower head. Both the hand spray and shower head are easy to keep clean and free from limescale thanks to the practical EasyClean spray nozzles. The range is available in both thermostatic and single lever options as well as shower rail sets with handset and shower systems with diverter to easily switch between hand spray and overhead shower.

Furthermore, Ideal Standard’s Singular philosophy makes the shower system easy to pair with matching Cerafine O taps and Idealrain shower accessories in the same colours and style, as well as Ideal Standard’s wider collections of shower trays and enclosures, ceramics, and furniture.

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Main image credit: Ideal Standard