Showcasing innovative and ecological bathroom and kitchen design solutions at ISH 2025, GROHE’s exhibition experience is built around the pure joy of water…
At this year’s ISH event, a leading HVAC and Water trade fair taking place in Frankfurt, 17th to 21st March, every aspect of GROHE‘s presence will reflect the brand’s foundation: Pure Freude an Wasser — pure joy of water.
From an exhibition design that creatively incorporates the joy to innovative solutions that enhance daily experiences (which you can catch in Hall 3, stand D11), complemented by engaging accompanying events, water will be celebrated in all its facets.
Image caption: GROHE Essence basin | Image credit: GROHE
“Our presence at ISH 2025 is both honouring the brand’s foundation and a demonstration of how we envision the future of water enjoyment will look,” Bijoy Mohan, Leader LIXIL International, commented.
“For nearly 90 years, our mission — Pure Freude an Wasser — has driven us to create solutions that enrich everyday life, ” he continued. “At ISH, we are proud to showcase innovations that not only redefine water experiences but also set new benchmarks for quality, technology, design, and sustainability.”
“By reaffirming our purpose, we are recommitting to what matters most: empowering our customers and professional partners with solutions that deliver value and inspire confidence in the future,” Bijoy concluded.
Asides from its innovative booth, the GROHE team will also be exhibiting the GROHE Truck as a mobile exhibition space, in the Agora outdoor area at ISH; as well as hosting installation challenges in the ISH Festival (hall 6.1) for young tradespeople and apprentices.
Lastly, catch Erin McCusker, Senior Vice President and Leader of SATO and LIXIL Public Partners, at the Value of Water Conference, Congress Centre of Messe Frankfurt, on Monday 17th March 4.30-5.00pm. Here, Erin will take part in a panel discussion on ‘Unlocking the Sanitation Market: How to Create an Ecosystem between Market Opportunities and Social Impact Initiatives’.
GROHE is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: GROHE
