A refined revival, Ideal Standard’s Conca collection is bringing surface-led design and performance to modern hotel bathrooms…
For hotels seeking to introduce a considered, design-forward aesthetic into guest bathrooms, Ideal Standard’s Conca collection delivers a refined balance of materiality, performance and heritage design.
Defined by its surface-led approach, the collection combines wood and porcelain stoneware finishes in Grey Stone, Calacatta Marble and Black Desire Marble, all of which can be cut to suit a variety of spatial requirements. Part of Ideal Standard’s Atelier Collections, Conca reinterprets a much-loved 1970s design, retaining its distinctive character while adapting it for today’s hospitality environments.
Image credit: Ideal Standard
Reimagined by Italian design studio Palomba Serafini Associati (PS+A), the collection honours the soft geometry and charm of the original Conca range, while introducing a cleaner, more architectural language that aligns seamlessly with modern hotel interiors. This careful balance of familiarity and freshness allows Conca to future-proof guest spaces, reinforcing a cohesive design identity across an entire property.
Materiality plays a central role in Conca’s appeal within hotel settings. The blend of marble-effect surfaces and warm wood finishes introduces depth and texture to guest bathrooms, supporting a calm, contemporary atmosphere without overwhelming the space. The result is a quietly confident aesthetic that elevates the guest experience while remaining versatile across different room types and design schemes.
The marble-look finishes deliver timeless elegance without the maintenance demands of natural stone – a crucial advantage in high-occupancy hotels where durability, hygiene and ease of cleaning are essential. This balance of beauty and practicality is exemplified in the Conca countertop. Crafted from high-performance porcelain stoneware, it offers excellent scratch resistance alongside a refined natural-stone appearance, finished with a smooth, polished surface that enhances both visual and tactile appeal.
With a very low water absorption rate, the countertop is ideally suited to wash areas, ensuring long-term hygiene and reliability. For added convenience, basin cut-outs and tap holes are integrated following technical assessment, streamlining installation while maintaining design integrity. Together, these details demonstrate Ideal Standard’s ability to translate design-forward thinking into professional-grade solutions for hospitality environments.
Image credit: Ideal Standard
Personalisation is another key strength of the Conca collection. In addition to its signature surface finishes, the furniture is available in a wide spectrum of colours, allowing hoteliers and designers to tailor the look to suit brand identity – whether the goal is understated luxury or bold visual contrast. Its modular structure makes it easy to specify across multiple room categories, from standard guestrooms to premium suites, ensuring consistency throughout the hotel.
Functionality is seamlessly integrated into the design, with features such as soft-close drawers, push-open mechanisms and optional LED lighting. These practical elements not only enhance the guest experience but also support housekeeping teams in maintaining a polished, well-presented space in high-use environments.
As guest expectations continue to rise, hotel bathrooms are increasingly viewed as curated, design-led spaces rather than purely functional zones. Conca responds to this shift with a thoughtful blend of surfaces, form and performance. Its sculpted shapes, rich material palette and adaptability allow designers to align aesthetic ambition with the operational realities of hospitality.
For hotels focused on longevity and lasting appeal, Conca offers a surface-driven solution that proves bathroom furniture can play a central role in shaping first impressions and defining the atmosphere of a guest room. More than a revival, Conca is a future-ready design statement with the durability and design integrity that hotels value most.
Ideal Standard/Villeroy & Boch is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: Ideal Standard
