In a landmark project that blends Dutch heritage with contemporary elegance, VIRIATO manufactured and installed a bespoke collection of joinery and furniture throughout the newly opened Rosewood Amsterdam…
Following a decade of careful restoration, Rosewood Amsterdam has been reimagined as a leading luxury destination, combining heritage architecture with thoughtful modern interiors. With a brief that called for precise craftsmanship, high-quality materials, and impeccable finishing, VIRIATO was the perfect fit to contribute to the detailed narrative of the hotel design.
Image credit: Jonathan Maloney for What The Fox Studio
To meet these expectations, the team worked with a wide range of materials. The textiles used for upholstered pieces were particularly delicate, requiring great care to achieve the desired finish. Stone elements were selected through a rigorous process, including the use of slab imaging to ensure consistent veining across applications. A newly developed finishing product was applied to various types of furniture, which presented several technical challenges due to the variety of surface textures.
“As a company rooted in the values of artistry and attention to detail, it was an honour to contribute to a project of such historical and cultural significance,” said Carla Rocha, Head of Commercial at VIRIATO. “The opportunity to support Rosewood Amsterdam’s mission of purposeful luxury and to see our work integrated into a space of this calibre is a true testament to the dedication of our team.”
Image credit: Jonathan Maloney for What The Fox Studio
Installation required detailed coordination. Working within a listed historic building in central Amsterdam meant the schedule had to accommodate heritage protection requirements, limited site access, and occasional unforeseen conditions. VIRIATO’s teams remained flexible throughout, adapting plans as needed while maintaining high standards of execution.
VIRIATO collaborated closely with Studio Piet Boon, delivering a wide range of tailored furnishings and interior elements that aligned with the design studio’s vision and Rosewood’s brand values. Each piece was produced to meet the architectural intent and reflect consistent quality and craftsmanship.
“This was our first collaboration with Studio Piet Boon, and we were truly impressed by their creativity and deep connection to art,” added Carla Rocha. “Their team was engaged and supportive at every stage, working alongside us to develop each piece and find solutions to technical constraints as they arose.”
Image credit: Jonathan Maloney for What The Fox Studio
Rosewood Amsterdam is the brand’s first property in the Netherlands and the final hotel development permitted within a protected heritage building in the city. The hotel offers guests a distinctive experience, with interiors by Studio Piet Boon, a holistic Asaya Spa, a range of culinary venues, and curated cultural spaces. The project also reflects VIRIATO’s ongoing commitment to responsible production. Materials were carefully sourced, processes were designed to reduce waste, and durability was prioritised. These principles align with Rosewood Amsterdam’s emphasis on circular hospitality and support the long-term sustainability of the project.
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Main image credit: VIRIATO
