Following an extensive refurbishment, BoConcept has officially reopened its flagship store and Trade & Contract office on London’s iconic Tottenham Court Road. We walked through for a closer look…
The newly transformed BoConcept showroom reaffirms the brand’s position as a key design partner for the hospitality industry– offering creative solutions, high-quality craftsmanship, and expert support for projects of every scale.
This reopening marks a significant milestone for the brand’s UK operation. Spanning over 600 square metres, the redesigned showroom offers a fully immersive experience – carefully curated to inspire interior designers, architects, and specifiers working in the fast-evolving hospitality sector. The transformation reflects BoConcept’s ongoing commitment to creating spaces that not only showcase product but also nurture meaningful connections within the design community.
Image credit: BoConcept
True to its Scandinavian heritage, the flagship store now features a seamless blend of form, function, and feeling. From beautifully styled room sets to a dedicated lower-ground showroom space, every corner has been created to spark imagination and facilitate detailed project planning. Visitors will discover the best of BoConcept’s contemporary collections, thoughtfully presented in real-world settings that make it easy to visualise the potential of each piece within a broader design narrative.
The flagship is also home to BoConcept’s Trade & Contract division, a specialist team dedicated to the needs of hospitality professionals. With years of experience delivering stylish, durable, and functional furniture for hotels, serviced apartments, restaurants, and more, the team offers a suite of tailored services including 3D renders, space planning, bespoke design guidance, and end-to-end project management. From boutique hotels to large-scale hospitality developments, BoConcept works closely with clients to bring concepts to life through intelligent, design-led solutions.
Image credit: BoConcept
The refurbishment represents more than just a new look—it signals the company’s continued investment in the UK design scene and its commitment to delivering exceptional value and support to its partners. The brand understands that today’s specifiers are looking for more than just beautiful products—they’re seeking reliable, design-focused collaborators who can deliver with precision and purpose. The new space has been designed to serve exactly that need.
As the design industry continues to evolve, this refreshed flagship store stands as a hub of inspiration, collaboration, and creativity. For those working in the world of hotel design, it’s an opportunity to reconnect with a brand that balances timeless aesthetics with functional expertise.
BoConcept Trade & Contract invite the design community to experience the new Tottenham Court Road store in person. In a space where creativity meets craftsmanship, this is more than a showroom—it’s a destination designed with professionals in mind.
BoConcept is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: BoConcept
