Balsan talks the trends changing the shape of hospitality

Stepping into 2025, Balsan predicts that the hospitality industry is poised for significant change, with global challenges redefining approaches to interior design. Here, the creative flooring brand tells Hotel Designs of the design trends that will inspire…

Grey graphic carpet in art gallery space, surrounded by blue graphic art

Driven by evolving consumer expectations and global challenges, interior design is no longer just about aesthetics—it’s about purpose. From sustainability becoming a necessity to technology reshaping experiences, the spaces we inhabit are adapting to reflect deeper societal shifts.

Balsan, a leader in creative flooring solutions, unveils the key design trends set to redefine hospitality. With insights from trend experts Scarlet Opus, this exploration goes beyond style, offering a glimpse into a future where design fosters connection, inclusivity, and innovation. Welcome to the new era of hospitality interiors.

The resolve to change: sustainability meets innovation

Sustainability is no longer a “nice to have”; it’s a fundamental requirement for the future of hospitality. Consumers in 2025 want more than token eco-friendly gestures—they expect meaningful change. Brands must show a genuine resolve to address global challenges like climate change, inequality, and systemic injustices.

For hospitality interiors, this translates into sourcing sustainable materials, designing adaptable spaces that minimise waste, and adopting processes that prioritise inclusivity and wellbeing. Universal design principles, which ensure spaces are accessible to all guests regardless of ability, culture, or age, are becoming essential. These approaches allow hospitality spaces to serve as both sanctuaries and symbols of progress.

Embracing simplicity: the rise of realism

In a world filled with uncertainty, guests are yearning for simplicity and stability. The Realism trend is rooted in the idea of “less but better,” celebrating honest materials, timeless design, and functional spaces. This aesthetic combines raw, organic textures with minimalist constructions, creating interiors that feel both grounding and authentic.

For hoteliers, embracing Realism means designing spaces that are composed and purposeful, with every element adding value. This trend appeals to a growing audience that seeks not opulence, but comfort and trustworthiness in their surroundings.

Birds eye view of square staircase, from several floors above. Grey patterned carpet lines the stairs. There is a stained glass window to the right of the staircase.

Image credit: Balsan

Creativity and rebellion: individuality takes centre stage

Today’s travellers—particularly Millennials and Gen Z—want interiors that reflect their individuality. Creativity has become a powerful form of self-expression and even rebellion against societal norms. Bold, daring designs that break conventional rules are dominating hospitality spaces, from vibrant colour palettes to dynamic patterns and playful layouts.

These interiors don’t just look stunning; they inspire guests to feel part of something unique. Hoteliers can leverage this trend by creating flexible spaces that encourage connection and creativity, whether through adaptable furniture or statement pieces that spark conversation.

Reimagining the future: the role of technology

As technology continues to blur the lines between physical and digital, its influence on interior design is becoming increasingly profound. AI-driven generative design, interactive surfaces, and futuristic florals inspired by digital aesthetics are reshaping hospitality spaces.

For hotels, technology offers the chance to create environments that feel otherworldly, inspiring escapism and exploration. Solar-powered lighting, responsive materials, and designs that adapt to guests’ needs are just a few examples of how tech can enhance functionality while delivering unforgettable experiences.

Long hotel corridor, white walls and grey patterned carpet

Image credit: Balsan

Balsan and Scarlet Opus: trend intelligence for the future

To help designers and hoteliers navigate these transformative trends, Balsan has partnered with trend forecasting experts Scarlet Opus. Together, they’re providing exclusive workshops that decode the macro-trends shaping 2025 and beyond.

These workshops explore how sustainability, inclusivity, and innovation can be woven into actionable design strategies. By bridging the gap between foresight and practical application, Balsan is empowering the hospitality industry to stay ahead of the curve. This collaboration highlights Balsan’s commitment to being more than just a flooring solution provider—it’s a partner in shaping the future of design.

A call to action for hospitality designers

The trends shaping 2025 interiors go far beyond style—they speak to deeper human needs for connection, individuality, and purpose. By embracing these shifts, hoteliers have the opportunity to create spaces that not only delight but also inspire resilience and optimism.

Whether it’s a lounge that encourages creativity, a restaurant that feels like a sanctuary, or a workspace that fosters inclusivity, the possibilities for innovation are endless. With insights from Scarlet Opus and support from Balsan, designers are better equipped than ever to turn these possibilities into reality.

2025 is not just another year—it’s a chance to reimagine interiors for a brighter, more thoughtful future.

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