Alexander the Great (Patrick Goff)

485 273 Daniel Fountain
  • 0
Sleeping umbrellas and rear elevation curling around the pool, balconies giving guests a view of the beach and sea
Reception lobby – click to see it from the outside
The island of Aphrodite

The holiday makers lie broiling in the Mediterranean sun. Bronzed bald headed muscle men stride past mounds of bright reddening flabby granddads; slender brown bikini clad beauties strut their flat stomachs past roly-poly grandmas sunbathing topless like obscene beached whales; jolly families initiate their children in the delights of swimming pools a brilliant turquoise in contrast with the greyer blue of the warm sea.

Around them the smiling staffs of the four and five star hotels fronting the beaches serve endless gallons of drink and mountains of fine food.

Behind this frontage of Gerald Scarfianesque indulgence lie cheery shops selling sun cream and car hire, holiday homes and retirement villages. They are but a mask for the malls behind are empty, shops littered with sun-bleached ageing pictures of unsold dreams, façades over empty windows advertising gold for sale, speciality leather ware and unwanted digital cameras.

At night the cafes are busy and families stroll along the front, but the dark windows of the newly built apartments reveal unlet and empty properties. A drive into the surrounding landscape, rapidly becoming an urban sprawl, reveals handwritten for sale signs, half-finished buildings with the dust of ages forming on their uncovered skeletons. Weeds grow around bleached signs advertising retirement villas that may never now be built.

Some hotel groups, perhaps more cautiously run in the past, are growing and investing like the owners of the Alexander the Great hotel, but development sites right on the seafront are surrounded by forlorn decaying hoardings carrying sun faded images of turquoise pools, advertisements for never to be built spas whilst some hotels operate with loans that can never now be serviced.

The local television is filled with solemn faces talking about new insolvency laws as Eurocrats dictate terms for the slow crisis recovery the island struggles to achieve.

Daniel Fountain / 03.01.2015

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.