YOTEL set to make its European YOTELPAD debut in London

YOTEL has announced plans to debut its disruptive aparthotel brand, YOTELPAD, in Europe with the opening of YOTELPAD London Stratford in Q4 2023 – here’s what we know…

prototype guestroom design from YOTEL for YOTELPAD

YOTEL created YOTELPAD in 2018 to challenge to the traditional aparthotel space. The brand was born in answer to rising guest demand for more flexibility in accommodation type, due to changes in consumer lifestyles and work habits. Staying true to YOTEL’s DNA, YOTELPAD prioritises smart design and technology, delivering modern studios, referred to as PADs, featuring multi-functional live/work/sleep areas, stylish bathrooms featuring amenities from partner Urban Jungle and fully-equipped kitchenettes – all at an affordable price point.

Following a long-term management agreement with owner, Silver Mascot Limited, YOTELPAD London Stratford will be YOTEL’s seventh property in the UK and third in London, joining its London City and London Shoreditch properties. The Stratford hotel will offer a home away from home for travellers, featuring 62-PADs, 24-hour Mission Control (YOTEL’s answer to traditional reception), Grab & Go, laundry facilities and ample storage space. The property will also be home to food & beverage and retail space due to open in 2024.

“We are delighted to announce the news that YOTELPAD London Stratford will be opening this year,” commented Paul Glennon, Director, Silver Mascot Limited. “YOTELPAD stood out as a truly different offering in the aparthotel space and we look forward to a long and rewarding relationship with YOTEL.”

street view of YOTELPAD Stratford Render

Image credit: YOTEL

The new build property joins the brands expanding portfolio of YOTELPADs, with all operating properties currently based in the United States. With global growth a top priority for YOTEL, the expansion into new and existing territories is expected to form a crucial part of the brand’s commitment to 50 hotels by 2025.

“We’re incredibly excited to be opening our first YOTELPAD property outside of the US this year, and to be bringing the product to the UK and European market for the first time,” said Rohan Thakkar, Chief Development Officer, YOTEL. “With increased demand for flexible stays that offer more space to live, work and play, whatever the length of stay, whether one night, one week or one year, we’re confident that YOTELPAD is the answer for travellers globally. Committed to expanding our footprint to meet demand worldwide, it will be a key driver in achieving our ambitious growth targets.”

Having received multi-billion-pound investment sparked by the 2012 Olympics, Stratford is now one of London’s leading shopping, restaurant and entertainment destinations with some of the best transport links in the capital, including the new Elizabeth line that connects the area with mainline stations, airports and central London. Located on Broadway, YOTELPAD London Stratford is ideally positioned for non-stop travellers wanting to explore this thriving neighbourhood.

YOTEL is the Exclusive Style Partner for MEET UP North, which will take place on July 6 at YOTEL Manchester.

Main image credit: YOTEL