YOTEL picks up the pace with its fifth UK opening

bar, restuarant and working space at YOTEL Shoreditch
730 565 Pauline Brettell
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YOTEL picks up the pace with its fifth UK opening

Global hospitality brand YOTEL has announced the addition of YOTEL London Shoreditch to its portfolio, the groups fifth city centre hotel in the UK, and its nineteenth globally. Slated to open in April, here’s what we know…

bar, restuarant and working space at YOTEL Shoreditch

Putting a clean emphasis on British development, YOTEL is opening its fifth hotel in the UK this April. The 161-key hotel, conveniently located in the heart of vibrant East London, on Cambridge Heath Road, already incorporates some of YOTEL’s minimalistic design features and facilities. As part of the conversion, the property will receive a light refurbishment to incorporate YOTEL’s signature design and technology features. Guests will be able to check-in in under a minute on self-service stations at Mission Control and will be able to use their mobile devices as SmartKeys.

The hotel is ideal for both business and leisure travellers, featuring several room types, from double and twins, to family and interconnecting rooms. Accessible via the high street and hotel lobby, the hotel also features its own beautifully designed bar, restaurant, and co-working space. YOTEL London Shoreditch is owned by Crestline Investors Inc. and Avelios Investors, and will be managed by Michels & Taylor.

exterior view of YOTEL Shoreditch

Image credit: YOTEL

“Being able to secure two franchise deals in under three months is testament to the growing strength of the YOTEL brand and its increased relevance in delivering low-touch high-tech hospitality experiences,” said Hubert Viriot, CEO, YOTEL. “We’re delighted to be working with institutional partners Crestline and Avelios, which once again showcases YOTEL’s continued sophistication in working with established hotel owners and investors.”

Less than three minutes’ walk away from Bethnal Green tube station, the hotel is situated in a vibrant part of East London, home to many creative start-ups, media agencies, and entrepreneurs. The area is conveniently connected to the city centre, famous London landmarks, and leisure attractions through various transport links. It is well supplied with cocktail bars, urban wineries, and world-class restaurants. Guest staying at the hotel will be a short walk away from London Fields, Broadway Market, and Columbia Road.

“As with YOTEL Manchester, YOTEL London Shoreditch contributes to the more than 1,200 keys in our UK portfolio and is testament to the continuation of our hotel conversion strategy as well as our expansion plans in the UK and Europe whether through franchise or hotel management agreements,” said Viriot. “We are looking forward to emulating this strategy in other cities around the world.”

The group currently has 19 hotels in operation worldwide, from San Francisco to New York, Amsterdam to Istanbul, and all the way to Singapore. The next YOTEL to open will be YOTEL and YOTELPAD Miami in spring 2022, followed by YOTEL Geneva later in the year.

> Since you’re here, why not find out more about the design ethos behind the YOTEL brand?

Main image credit: YOTEL

Pauline Brettell / 04.02.2022

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