Worldhotels launches third branded hotel in the Netherlands: Worldhotel Wings

    150 150 Daniel Fountain
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    Worldhotels expands its portfolio of branded hotels with the addition of Worldhotel Wings. The brand-new business hotel, which is located right at Rotterdam The Hague Airport and between Rotterdam city centre and The Hague, will welcome guests on March 21st, 2015. It will be the first branded hotel for Worldhotels in Rotterdam – and the third in the Netherlands. The Worldhotel Wings is a perfect base for local and international guests. It boasts 125 standard and business rooms, nine suites and eight apartments for extended stays. It is also perfectly suited for conferences and events, offering a wide variety of meeting and board rooms, a video conference room as well a 900 square metre event hall for large gatherings. A 24/7 fitness centre spread over two floors rounds off the hotel’s offering.

    Worldhotels’ strong footprint in the market as well as its’ international brand exposure, are the reasons why Berry Gerretsen, General Manager of Worldhotel Wings, chose the group for his hotel: “We were looking for a strong partner who could position us internationally and Worldhotels was the perfect fit. Whilst leaving us full freedom to operate in line with our own strategies, the brand allows us to capitalize on Worldhotels’ commercial strength and its international reach.”

    With this high-quality addition, Worldhotels is strengthening its presence in the Benelux market, where it currently represents 23 hotels, including three branded hotels: Worldhotel Grand Winston The Hague – Rijswijk, Worldhotel Bel Air The Hague and now Worldhotel Wings.

    Rob van der Beek, Senior Director Hotel Development at Worldhotels, says: “The desire of the hotel to stay operationally independent, while receiving the support of a global brand, is a text book example why Worldhotels introduced its branded solution a few years ago.”

    “We are very pleased to welcome Worldhotel Wings to our global portfolio”, adds Robert van der Graaf, Vice President Europe, Middle East and Africa. “Worldhotel Wings is our 7th Worldhotel in Europe, Middle East and Africa and the 20th worldwide. Our branded hotels rely on Worldhotels’ sales strength and our Net RevPAR* driving support which goes beyond traditional system delivery business. Due to its moderate variable costs that are based on total room revenue, the model is being recognized as a high return on investment solution – and an ideal alternative to other franchise models in the market.”

    * Revenue per available room minus distribution costs.

    Daniel Fountain / 12.03.2015

    Editor, Hotel Designs


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