Wool Surprises with beauty at Somerset House

150 150 Daniel Fountain
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March saw The Campaign for Wool organise an innovative and creative focus on the way wool can inhabit a space both public and private. This was curated by Arabella McNie assisted by Jo Bailey.As wool is natural, sustainable, inherently fire resistant and renewable it offers a timeless and enduring quality for interiors, fashion, build and craft. We have many talented and skilled people in the global textile industry and it is wonderful to see them using natural fibres in such a diversity of ways.

Although my main interest was from the point of view of hotel design, I really appreciate function and form in all the products and artefacts on display as a confirmed ‘fibre fan ‘. The real life sheep on display at the weekend had gone home but these colourful ewes provided a warm welcome.

The wow factor came into play as soon as one entered the entrance hall with Amy Somerville’s mammoth chair upholstered in wool from Mongolian Long-haired Sheep, a lovely chair to curl up in knitting to while away a wet or snowy afternoon, or provide a signature piece for a boutique hotel reception.

Outsized balls of felted yarn from Krafthaus in South Africa’s Western Cape drew the eye as did the exquisitely worked monotone sheep tapestry over the fireplace by Melissa Watts of Maud Designs.

In the corridor the stunning carpet runner was manufactured by Directory member Brintons to a design by Cristian Zuzunaga. The 100 foot runner was made especially for the event with the inspiration for the design coming from DNA and the double Helix. It was produced on Brintons High Definition looms using 33 colours to create the final result.

Daniel Fountain / 20.03.2013

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.