Wilton Carpets Commercial sets Zeffirellis on fire

150 150 Daniel Fountain
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Visitors to the bustling Lake District town of Ambleside have always loved the award-winning restaurant and cinema Zeffirellis, and they now have even more reason to visit thanks to a recent refurbishment that sees 450sqm of bespoke axminster carpet by Wilton Carpets Commercial gracing the venue’s busy floors.The brand new 10-row woven axminster carpet uses a palette of muted grey, soft cream and striking blue in an eye-catching abstract print and now covers the restaurant and two cinema floors. Perfectly coordinating with the sumptuous upholstery and lavish soft furnishings in the restaurant and providing a striking contrast to the bold red cinema seats, the bespoke design was created by Zeffirellis’ management team in conjunction with installers Kendal Quality Carpets and brought to life by Wilton Carpets Commercial’s experienced design team.

“Zeffirellis wanted a truly stand-out carpet that would inject life into the restaurant and cinemas in a unique fashion,” comments Karl Greenall, coordinator, Kendal Quality Carpets. “After browsing through Wilton Carpets Commercial’s stock designs, we were drawn to those with dancing flame-type motifs and knew that these sort of styles would inject the vibrancy that Zeffirellis was seeking. We then created a custom design in beautiful shades, with cream flame strands flying out from one wall and then dispersing amongst the bolder blue swirls for a high-impact look.”

Not only offering a stunning aesthetic, the new carpet also provides the durability that this busy location demands with guests choosing to make a day of Zeffirellis by watching a film in one of the venue’s cinema screens before moving on to the restaurant to enjoy fine Italian cuisine. As Dorothy Smith, managing director, Zeffirellis, explains:

“When considering the new carpet, it was imperative that it offered us outstanding levels of resilience in order to withstand the heavy footfall that we experience on a daily basis, while still having the visual flair that our venue is famous for. Wilton Carpets Commercial delivered this within a very strict time frame so that we could open our doors to our loyal customers as quick as possible.”

For further information contact Wilton Carpets Commercial on 01722 746000 or sales@wiltoncarpets.com

Daniel Fountain / 15.03.2013

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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