What you need to know about 25hours’ new hotel in Dubai

25 hours hotel one central rooftop pool in dubai
730 565 Pauline Brettell
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What you need to know about 25hours’ new hotel in Dubai

25hours Hotel One Central has opened its doors in Dubai, and like every hotel in this brand, it tells a story unique to the city, while sheltering a contemporary design scheme that tears up the rule book…

25 hours hotel one central rooftop pool in dubai

Located in central Dubai, 25hours Hotel One Central is more than just a place to sleep, it’s a place for modern-day nomads to share stories and experiences. Just like the Hakawati, the Arabian storyteller in the desert, 25hours celebrates the ancient Bedouin traditions and stories, bringing them to life across different areas of the property. The history of the region is reflected throughout the design of the hotel, created in partnership with acclaimed interior design firm, Woods Bagot, and 25hours Hotels. This is the first 25hours Hotel One Central  to open outside of Europe, but true to brand, every hotel is unique to its city, and has a story to tell – the recent hotel opening in Florence, for example was designed around the theme of Dante’s ‘Divine Comedy’.

The 434 guestrooms and suites in the new Dubai hotel, feature Bedouin, Glamping and Farmstay interiors, whilst the Artist Village suites are perfect for those looking for more space. Meanwhile, the Hakawati Suite displays true Dubai glamour with a double bathtub, Triple king size bed ‘Sheikh-sized’ bed, a dining table seating 10 people, two bars, a DJ corner, dance floor, fireplace and a breath-taking view of the Museum of the Future. The room interconnects with two additional bedrooms through a secret staircase. It is the perfect playground for travellers and residents of the city to enjoy and revel in whether guests are there to indulge or relax, 25hours allows both.

All rooms and suites at the property serve as a peaceful oasis for nomads after a long day exploring. Each sanctuary draws on local influences, featuring quirky design elements such as hammocks, double rainfall showers, roll-top baths, Schindelhauer bicycles, analogue telephones and much more.

rustic interior in farmstay style guestroom at 25hours hotel in dubai

Image credit: 25hours Hotel

“25hours Hotel One Central is the most exotic 25hours project I have experienced so far,” said Christoph Hoffman, 25hours Founder. “From the beginning of this adventure our aim was to create a new Dubai experience of hospitality. Actually we want it to become the living room, the party cellar, the speakeasy, the romantic hideaway for lovers, as well as the place for relaxed and creative business meetings, inspirational various spaces, a fun rooftop for visionary thoughts and views. A new home and playground for the local community and of course travellers from all over the world.”

On the first floor, guests will find over 500 vinyl’s and a Walkman station in the ‘Analogue Circus’ in partnership with Vienna based Supersense. Following this, the hotel’s ‘Analogue Upgrade’ will give guests the opportunity to throwback and reminisce in the comfort of their own room. Delivered on demand in a trunk-case to guests bedrooms, the unique experience includes VHS and vinyl’s to typewriters and polaroid’s – encouraging guests to take a break and stimulate all senses.

A fully kitted co-working space, meeting rooms, event spaces, open pantry and coffee bar are available at The Gallery on the first floor. The open plan space features plenty of modern tech, five-metre-high ceilings and huge windows so guests can enjoy the breath-taking views while they work hard…or hardly work. Other creative spaces include a pottery studio, games room and podcast studio. For bookworms 25hours has a Fountain of Tales library with thousands of books across the hotel for guests to step away from the digital world and jump into a realm of relaxation.

cushions, books and pouffes in the lobby at 25hours Hotel Dubai

Image credit: 25hours Hotels

The Extra Hour Spa is dedicated to ‘you time’ and everyone is welcome – with Dubai’s first outdoor mixed gender sauna. Guests can indulge in a variety of treatments from quick fixes to full-body treatments. The sixth floor is also home to the rooftop pool and Monkey Pool Bar, where guests can relax poolside, sip cocktails and take in the view.

The 25hours brand is a smart, culturally resonant hotel idea characterised by provocative urban locations, it is all about story telling and taking guests on a journey. 25hours Hotel One Central certainly does that, as it invites you to jump on a bike and explore the streets, or lose yourself in a book and explore the story. The design is characterised by an irreverent yet functional aesthetic, with a touch of the romantic nostalgia of grand hotels. The brand focuses on individuality, authenticity and personality and, under the motto: “If you know one, you know none”, and designs each of its hotels with different designers and unique style. There is no doubting the location and inspiration for this design and all its details at 25hours Hotel One Central Dubai.

Main image credit: 25hours Hotels

Pauline Brettell / 22.12.2021

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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