W Hotels Worldwide Unveils a New Legend with the Opening of W Bogota

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    W® Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc., has debuted in Colombia with the unveiling of W Bogota. The new hotel electrifies Bogota’s hospitality scene by mixing the W brand’s 24/7 attitude, distinct interpretation of modern luxury, and unprecedented insider access to what’s new and next in design, fashion and music in South America’s new capital of cool. Located in the heart of the city, steps from the fashionable Usaquen district, between the city’s mountains and financial center, W Bogota provides guests and locals with a cutting-edge and modern design interpretation of the Legend of El Rey Dorado (the golden king). The myth’s ancient rituals and precious elements are brought to life throughout the hotel’s luxurious and stylish guestrooms, public spaces, and buzzing bars and restaurant. This contemporary design and lifestyle approach has been combined with the W brand’s signature Whatever/Whenever® service philosophy, inspiring guests to live the legend every time they visit the hotel.

    W Bogota’s 168 stylish guestrooms and suites, inspired by the lavish ceremonies of the ancient tribe and the rafts that floated on Lake Guatavita in another era, feature views of the mountain range and the city and are appointed with modern touches and locally-inspired furnishings covered in bright leathers, vinyl, and white sheers. All guestrooms include the signature W Bed, sumptuous Bliss® bath amenities, well-equipped MixBar™ (the W brand’s reinterpretation of the staid mini bar), and a 360° floor to ceiling mirror to get a glimpse of every angle before heading out to wherever the day or night may take you. The Extreme WOW Suite™ (the W take on the Presidential Suite) is equally inspired by the Legend and features the green of the Colombian emeralds and the deep blue of the great lagoon of Guatavita. Ideal for hosting 20 of your closest friends or for intimate moments, the E-WOW Suite boasts multiple lounge spaces, a central bar, oversized bathtub and truly iconic bed.

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    Daniel Fountain / 06.03.2015

    Editor, Hotel Designs


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