W Hotels Worldwide to Enter Morroco with W Marrakech

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    Starwood Hotels & Resorts Worldwide, Inc. has recently announced that it will launch the W brand in Marrakech in 2017 with the opening of W Marrakech. Owned by Morocco-based Menatlas 14 S.A., the 148-room hotel will be located in the city’s dynamic Hivernage district. Ideally located between the historic Medina and Guéliz, the city’s modern new town, W Marrakech will be near Menara Gardens with easy access to fashionable boutiques and pulsating nightlife destinations. The hotel and residences will be an easy walk from the Medina and a 15-minute drive from Marrakech Menara Airport.

    The interiors of the new-build project will be designed by GA Design International, which has also designed other notable Starwood hotels, including W Taipei and The St. Regis Osaka. Redefining luxury with its innovative style and signature amenities, W Marrakech will provide a cutting-edge, contemporary lifestyle experience, featuring 148 modern guest rooms and suites, including one Extreme WOW Suite (the W brand’s interpretation of the Presidential Suite).

    W Marrakech will also offer a signature restaurant, an all-day dining venue, a destination bar, an outdoor bar and W Living Room (an updated take on the traditional hotel lobby). Other amenities will include an Away® Spa, FIT® state-of-the-art fitness facility, WIRED® 24-hour business centre, and a glamorous outdoor WET® pool deck. Guests can also expect the W brand’s signature Whatever/Whenever® service philosophy, providing guests whatever they want, whenever they want it. W Marrakech will also feature more than 1,000 square metres of ultra-modern meeting and event space, including a ballroom for larger celebrations.

    With 44 hotels and retreats open, W is on track to reach more than 60 hotels by 2018, expanding its presence in the most sought-after markets from Amsterdam to Tel Aviv, Bogota to Beijing, Brisbane to Abu Dhabi and beyond.

    Daniel Fountain / 16.10.2014

    Editor, Hotel Designs


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