W Hotels Worldwide Rocks China Capital with Opening of W Beijing – Chang’an

    150 150 Daniel Fountain
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    W® Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc, has announced the highly anticipated opening of W Beijing – Chang’an. With a sensory-rich contemporary design inspired by Beijing’s storied traditions, the hotel brings the W brand’s distinct interpretation of modern luxury, including its 24/7 vibrant energy, cutting edge design, and Whatever/Whenever® service philosophy to China’s capital. Owned by COFCO Property Investment Co., Ltd., W Beijing – Chang’an marks the 45th W Hotel worldwide and the second W Hotel in mainland China after W Guangzhou. A New Scene Unfolds in China’s Capital
    W Beijing is situated on Chang’an Avenue, a major thoroughfare that houses many of Beijing’s most important monuments and buildings, including Tiananmen Square, the Forbidden City, and the headquarters of the Central Bank of China. It also affords easy access to central government buildings, as well as the National Museum of China, National Centre for the Performing Arts, Silk Market, Beijing Concert Hall, and prestigious Diplomat District.

    In the midst of this bustling commercial and administrative district, adjacent to some of China’s most celebrated cultural treasures, W Beijing – Chang’an lights up the area with a distinctive metropolitan vibe. True to its roots, the hotel provides the ultimate in insider access, offering a unique mix of high design and programming around fashion, music, and entertainment – against the backdrop of Beijing’s exhilarating history. Award-winning global architecture practice RTKL and Hong Kong-based interior design firm AB Concepts have brought W Beijing – Chang’an’s distinct design to life.

    Fit for an Emperor
    W Beijing – Chang’an consists of 349 stylish and spacious guestrooms and suites, featuring state-of-the art fittings such as a digital tablet that manipulates the room’s lighting and mood, 48” LED TV, and Bluetooth sound system. Suites sport a JBL home theater system and Bose portable speakers. Additionally, all guestrooms include the signature W bed; sumptuous Bliss® bath amenities; well-equipped Mix Bar (the W brand’s reinterpretation of the staid mini bar); and a round bathtub in king bed rooms and suites.

    In addition, an Extreme WOW Suite, W Hotels’ take on the traditional Presidential Suite, exemplifies unparalleled living, with a total size of 345 square meters, including a living room and 90 square meters of space for parties; 76” UED Samsung TV in the living room; 2-meter wide circular bed; and Jacuzzi by a ceiling-to-floor window. In addition, the E-WOW Suite, when combined with three Wonderful rooms, can be cordoned off to become one exclusive and private space.

    Mix, Mingle and Recharge
    For mixing and mingling, the Living Room at W Beijing – Chang’an features a LED-lit catwalk in the middle of the room that leads to a circular bar counter, and a whimsical golden globe DJ booth hanging from the ceiling. A secret space is tucked away behind the bar, while the other side of the room houses a light-filled venue inspired by Beijing’s iconic Water Cube aquatics center. X25, an exclusive lounge at the top of the hotel, offers a chilled out atmosphere, where renowned DJs mix original beats and W Mixologists create handcrafted cocktails. Additionally, the hotel’s Chinese restaurant YEN treats guests to the legendary food culture of northern China’s Canton province, while the Kitchen Table serves casual, home-style fare in a communal table setting.

    As for high-energy meetings and spectacular events, the hotel offers nearly 1,500 square meters of versatile, well-equipped space, including The Great Room of 518 square meters with a ceiling height of 7 meters. For relaxing moments, the Away Spa, embodying a beehive design, presents a fun-filled escape where guests can enjoy exceptional spa experiences featuring honey-based treatments, among other restorative regimens. Guests can also work out in the FIT state-of-the-art fitness center or have a dip in the WET® heated indoor pool.

    Daniel Fountain / 14.11.2014

    Editor, Hotel Designs

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