Viceroy Hotel Group Joins Global Hotel Alliance

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Global Hotel Alliance (“GHA”) recently announced Viceroy as its latest member brand, expanding the Alliance’s presence in North America, the Caribbean, Indian Ocean and the Middle East, with some of the hospitality brand’s most luxurious properties being incorporated into the Ultratravel Collection, in addition to Viceroy’s Urban Retreat properties in San Francisco and New York City also joining.Positioned as a full-service modern luxury hotel brand, Viceroy is the flagship brand of Viceroy Hotel Group, delivering an exciting array of 5 star hotels and resorts located across the world. With hotels in five locations globally: Mexico, US, Caribbean, Maldives and UAE and future properties located in the Middle East, Portugal and Colombia, Viceroy offers a stunning collection of hotels and resorts to choose from, further enhancing GHA’s current portfolio.

Chris Hartley, GHA’s CEO, is thrilled to welcome the contemporary lifestyle brand to the GHA family: “Viceroy Hotel Group joins us at an exciting time, not only as we continue to strengthen our presence in some of the world’s most sought-after destinations, but also just as we re-launch our DISCOVERY loyalty programme, with a stronger emphasis on the individuality of our member brands. We feel privileged to have Viceroy’s prestigious properties included within our portfolio, both under GHA as well as Ultratravel Collection; and we are now able to offer our 5.4 million DISCOVERY members an even larger variety of hotels to choose from.”

Bill Walshe, Viceroy Hotel Group CEO, is excited about the opportunity of the company’s properties joining both GHA and Ultratravel Collection: “GHA is a unique proposition, co- created with real travelers seeking timely and authentic recognition. As a leader in modern luxury hospitality, it is Viceroy’s privilege to join a movement that believes in the personal currency of ‘life long memories’ as the ultimate expression of loyalty. We are proud to join such an extraordinary collection of hotel brands, and we look forward to collaborating with them to deliver amazing experiences to guests from across the globe.”

The integration of Viceroy Hotels & Resorts into GHA and Ultratravel Collection will be completed by the beginning of April 2015, bringing GHA’s network to over 550 hotels and 31 independent brands.

Daniel Fountain / 06.04.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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