Travelodge completes £57 million hotel modernisation programme

    150 150 Daniel Fountain
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    Travelodge, the UK’s largest independent hotel brand, is pleased to announce it has completed its £57 million nationwide hotel modernisation programme, deemed to be the largest hotel refurbishment project to have been completed in such a short space of time. This phase of the modernisation programme began in March 2013 and following its completion, Travelodge will now continue to modernise its remaining hotels in 2015.

    Over 80% of Travelodge hotels across Britain now feature the company’s new brand contemporary look, which includes a new modern room which has been designed by customers and offers a warm and relaxing environment.

    All public areas within these hotels now showcase a fresh look and feel.

    As part of the investment to build a new Travelodge brand, all 36,813 rooms across the company’s 500 UK based Travelodge hotels now feature a luxurious bespoke king-size bed (normally found in high end luxury hotels worldwide) called the ‘Travelodge Dreamer Bed’. The traditional sofa bed in family rooms has been replaced with two comfortable truckle beds.

    The Travelodge Dreamer bed is produced by royal warrant holders Sleepeezee Ltd who are renowned internationally for their experience and craftsmanship in producing the most luxurious beds that money can buy. The company uses cutting edge technology to create state-of-the-art pocket spring mattresses that help attain a good quality night’s sleep

    Jon Hendry Pickup, Travelodge Chief Operating Officer said: “Our £57 million modernisation programme is having a really positive impact on our customers as we build a new Travelodge. We’ve always had great prices and now that’s reinforced with an excellent experience.

    “We’ve experienced a significant boost in sales, and we are outperforming the market. Our corporate business has trebled and continues to grow at pace. We are seeing more Government departments, FTSE 100 and Blue Chip companies as well as SMEs switching to Travelodge every week. Customers tell us that they much prefer our new rooms, and that sentiment is reflected in our TripAdvisor scores and in the number of them who say they would recommend us to their friends and family.”

    To help customers obtain a good quality night’s sleep, Travelodge has also worked with a chromotherapy expert and has introduced a sleep inducing colour palette to the room’s décor. The new Travelodge room feature wall has been painted a tranquil blue, as research shows our body clock is programmed to relate the colour blue to the hours of darkness. As when we look at the colour blue, our metabolism slows down, making us feel relaxed and sleepy.

    Travelodge has also introduced complementary in-room toiletries across all of its hotels and now offers free WIFI for 30 minutes and for customers who require a longer service the price has been slashed to £3 for 24 hours.

    Daniel Fountain / 10.01.2015

    Editor, Hotel Designs


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