In an exciting rebrand The Starling, the latest evolution of Atlanta’s Hotel Midtown, has been brought to life in conjunction with the property joining Curio Collection by Hilton. The Starling marks the brand’s second property in the Atlanta area and adds to Hilton’s roster of full-service Atlanta properties…
Formerly known as the W Atlanta Midtown, the hotel’s new identity, under the Curio Collection by Hilton brand, pays homage to its home in ‘the city in the forest’, and takes inspiration from the starling bird that can be found in nearby Piedmont Park. Starlings are a highly social group of birds often seen in large gatherings swooping through the Georgia sky in intricately coordinated patterns symbolic of the dynamic community surrounding the hotel and the vibrant individuals who visit. Connecting to the energy and creativity of these birds, the property’s new identity not only includes a stylish new rebrand but will be complemented with a revamped line up of hotel programming. Additionally, the property will feature updates to both the hotel spa, rebranded as The Spa at The Starling, and to the distinctive lobby bar, to re-debut as the hotel’s newest food and beverage concept, Lantana.
“We are thrilled to unveil our new name and identity,” said The Starling General Manager, Kathryn Day. “Atlanta is constantly growing and changing. Likewise, our history is layered and ever-changing. We aim to embody our city’s edge and energy, while infusing a bold sense of bespoke consideration to be a home for the larger Atlanta community and the next generation of travellers.”
Lantana is named after a dazzling flower known for its brightly coloured blooms, a nod to the vibrancy of the lounge and its bold, floral design. The name also speaks to the garden of experiences guests can enjoy over cocktails and meals as guests and visitors alike will now be able to enjoy all-day full service from breakfast to dinner to late night drinks. Culinary offerings will be led by Executive Chef, Cole Pate. Prior to joining The Starling, Pate served as Sous Chef at the renowned Biltmore Estate in Asheville, N.C. and later Executive Chef of local Atlanta favourites, The Southern Gentleman and Gypsy Kitchen. In addition to ample culinary offerings, guests are encouraged to indulge in a spa treatment of their choice, or in a full day of pampering at The Spa at The Starling. In the coming weeks, the spa will showcase a variety of packages to celebrate the hotel’s rebrand.
With the rebrand, The Starling will begin to introduce immersive programmes and experiences including ‘Night Shade Bingo at Lantana’ hosted by Drag Performer Taylor Alxndr as well as ‘Sweat.Swim.Spa’, a full-day package offering an opportunity for individuals to experience fitness classes curated by popular local instructors along with time at both the terrace pool and the spa.
Building on the hotel’s complete renovation in 2019, the new spirit of the hotel feels right at home with the textured and unique elements that make The Starling a signature experience in itself. From eclectic interior design to the electric atmosphere that runs through the walls, the property exudes spaces that reflect a welcoming and soulful personality. Hotel spaces feature floral ceiling print and framed birds that further connect to the city’s sprawling parks, gardens and meandering trails, representing Atlanta as a thriving metropolitan hub intertwined in greenery.
Fitting to The Starling’s namesake as a symbol of community, the 466 guestroom property originally built in 1973 also features murals of local cultural figures and musicians. Sheltering 433 inviting guestrooms and 33 unique suites with sweeping city views, the Starling also offers 45,500 square feet of meeting space, including 9,400 square feet of ballroom space and a top-floor event space featuring panoramic views of the city. Public spaces also offer an expansive terrace pool, a bustling lobby lounge, as well as a spa and fitness centre.
Main image credit: Curio Collection by Hilton / The Starling