IHG Hotels & Resorts has opened the first Holiday Inn property in Germany – Holiday Inn – the niu Cure, Erlangen – marking the debut of the collaboration between the two hospitality brands…
Anchored in a shared passion for distinctive design and memorable hospitality, Holiday Inn – the niu represents an exciting opportunity to combine the niu’s extensive domestic presence and unique design inspired by locality, with Holiday Inn’s global reputation and brand recognition. Together this delivers a hotel experience that offers genuine hospitality with personal service and provides great value for people travelling for business or leisure.
Situated in the historic town of Erlangen, the property takes its design cues from the city’s well-known affiliation with medicine and medical technology. The name ‘Cure’ pays homage to the medical progress of the city, which is reflected in the design ethos of the hotel. The use of ring-shaped pendant lamps, a warm pine-green and wood colour palette combined with natural materials throughout the hotel’s furnishings all aim to help promote relaxation and recuperation.
Image credit: IHG Hotels & Resorts
Known as one of Germany’s best-preserved Baroque era cities, Erlangen has plenty to offer for those looking to visit for a weekend getaway or to extend their business trip. Like all Holiday Inn – the niu properties, the 177 room hotel is designed to be stylish and homely, while providing guests with all the comforts needed to refresh and recharge – including free wi-fi, smart TV with screen mirroring, blackout curtains and a hot buffet breakfast.
“We are delighted to work with our partners at NOVUM Hospitality, to open the first Holiday Inn – the niu hotel in Germany,” commented Mario Maxeiner, Managing Director, Northern Europe at IHG Hotels & Resorts. “This is a brand collaboration that offers guests the comfort and expertise of one of the world’s most recognised and trusted brands, Holiday Inn, combined with the stylish and locally inspired design of the niu. Holiday Inn – the niu Cure is an excellent first representation of how this brand collaboration comes to life. We look forward to converting and opening the doors to more than 50 existing hotels for this brand collaboration in the months to come”.
“As one of Europe’s largest privately-owned hotel operators, we look forward to witnessing our flagship brand, the niu, embark on a new chapter alongside the globally renowned Holiday Inn brand,” added David Etmenan, Chief Executive fficer & Owner NOVUM Hospitality. ” The opening of our first Holiday Inn – the niu hotel in Erlangen marks the first step in our collaborative journey with IHG Hotels & Resorts, and we eagerly anticipate the launch of over 50 more Holiday Inn – the niu hotels in the near future. In fact, we are delighted to have also signed our first pipeline property for Holiday Inn – the niu with IHG”.
As with Holiday Inn’s Open Lobby concept, all Holiday Inn – the niu hotels have ‘Living Lobbies’ – feel-good oases to help guests unwind and relax or serve as a great co-working space. The onsite bar lounge area is the perfect place to round off the day with a drink and some light bites and the hotel’s 24hour Lobby Shop offers a selection of snacks available to purchase.
In the coming months, more Holiday Inn – the niu hotels are expected to open. This will include locations such as Nuremburg, Frankfurt, Cologne, Dusseldorf, Berlin, Munich, Hamburg and Potsdam, and outside of Germany, it will be available in locations including Amsterdam and Haarlem in the Netherlands, Manchester in the UK and Vienna, Austria. More recently, IHG and NOVUM Hospitality signed their first additional pipeline hotel for Holiday Inn – the niu. This property is in addition to the initial 52 signed under this brand collaboration in April 2024.
Main image credit: IHG Hotels & Resorts
