Wilde, Dublin-based Staycity Group’s premium brand, has opened Wilde London Liverpool Street the first property to feature its redesigned logo and branding and with a fresh look to its ground floor interiors…
The 106-apartment Wilde London Liverpool Street, in London’s former historic Petticoat Lane, features a structured ground floor with lobby, bar and communal space where guests can gather, work and eat and drink. The interior makes use of artworks, crafts and ceramics created by London-based artists complementing its warm tones, while hand-crafted tiles, traditional Crittall screens, creative lighting and character furniture give the space a retro-lifestyle vibe.
“The warm tones and textures of the interior design blend to create an inviting, retro feel to the ground floor area which responds and adapts to the context and character of the building,” commented Wilde General Manager Rob de Ridder. “The communal space lends itself to whatever our guests need – whether it’s somewhere to meet, to work, to socialize or to sit with a drink and enjoy. Our food choices range from tempting nibbles, to charcuterie sharing boards to more filling dishes, or guests can buy ingredients to cook in their rooms if they prefer or grab a barista-made coffee from the café. The feature bar is another highlight, with its impressive curved front serving local gins, beers and wines,” continued de ridder, “it’s a space people can relax in, but with art, crafts and ceramics sourced from local artists, it’s a place that reflects its locality, the people that live here and the rich history of the East End.”
Image credit: Wilde
An impressive curved feature bar decorated with handmade terracotta tiles, created by O’Donnell O’Neill Design, takes centre stage on the ground floor. The bar, open to guests and non-residents, showcases stylishly served artisan gins, locally brewed beers and biodynamic wines as well as a full range of alcohol-free options.
An extended food and beverage offering is open for à la carte breakfast, lunch and dinner with menus using locally sourced ingredients. The ground floor also has a coffee shop with barista-made coffee made with beans from UK specialty roaster Workshop Coffee and a self-service shop selling gourmet meal bundles and artisan snacks. Guests can pre-order food and drink to stock the fridge in their apartment.
Image credit: Wilde
“We are very excited to open in Liverpool Street and to unveil the new direction for Wilde, which takes its design cues from the locality and the history of the East End,” commented Kelly Morgan, Managing Director, Wilde Aparthotels. “Our stunning artworks, and around 70 per cent of our food and drink, are sourced from the best of local suppliers and artists, who we’re keen to support and celebrate.”
Image credit: Wilde
“The location of Wilde London Liverpool Street, in the heart of this popular, vibrant area, is perfect for both leisure and business travellers, offering fantastic access to travel hubs, places to visit and lively bars and restaurants,” continued Morgan.” Sunday’s are a particular feature here, with a busy market crammed with fashion and textile stalls and street food vendors. We look forward to welcoming guests from around the world as well as anyone popping in for a drink or a bite to eat.”
Image credit: Wilde
Wilde London Liverpool Street is a five-minute walk to Liverpool Street Station with access to the Elizabeth Line and just 10 minutes from the popular Spitalfields and Shoreditch areas. The aparthotel offers 11 room types including one-bed executive apartments, the Wilde Residence – a one bed studio sleeping up to four guests with private balcony and terrace, and Wilde Retreat, a studio with private balcony and terrace, sleeping one or two people.
Main image credit: Wilde
