Starwood Hotels & Resorts to Launch Dual-Branded Aloft and Element Hotel Development in Ohio

    150 150 Daniel Fountain
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    Accelerating growth in markets worldwide, Starwood Hotels & Resorts Worldwide, Inc. has announced plans for a dual-branded hotel development in Columbus, Ohio, featuring its popular Aloft and Element brands. Owned by Indus Hotels, the 136-room Aloft Columbus and 123-room Element Columbus will be ideally located adjacent to The Ohio State University, just minutes from downtown Columbus. Marking the debut of both the Aloft and Element brands in Columbus, the hotels are slated to open in early 2017.Aloft Columbus will cater to the next generation of travelers with loft-like rooms, accessible technologies and a line-up of innovative programming. Amenities will include re:fuel by Aloft – a one-stop grab & go food and beverage area, and the W XYZ bar, which will feature local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming.

    Element Columbus will offer a fresh perspective on extended stay lodging, with light-filled studios featuring a fluid design, fully equipped kitchens and spa-inspired bathrooms. Guests can stay on the move with Element’s complimentary bikes to borrow and enjoy the brand’s signature RISE breakfast and RELAX evening reception. Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings.

    Each hotel will each have its own entrance, lobby and reception area, but will share a porte-cochere and drive, large fitness center and indoor pool, 3,000 square feet of flexible meeting space, and a 300-space parking garage.

    Located at 1445 Olentangy River Road, Aloft and Element Columbus will be less than a quarter mile from the campus of The Ohio State University and approximately one mile from the downtown Columbus business and commercial district and the Short North neighborhood where Starwood’s Le Méridien brand will debut in January 2015. Just minutes from Port Columbus International Airport (CMH) and Ohio State Medical Center, the hotels also offer proximity to Ohio Stadium, Nationwide Arena and Greater Columbus Convention Center.

    Aloft and Element Columbus will join several other similar developments including Aloft and Element Lexington, Aloft and Element Boston Waterfront (2016), and Aloft and Element London Tobacco Dock (2017).

    Daniel Fountain / 04.08.2014

    Editor, Hotel Designs


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