Starwood Hotels & Resorts’ Stylish Aloft Brand Opens in Liverpool

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Starwood Hotels & Resorts Worldwide, Inc.® has recently announced the opening of Aloft Liverpool, the second Aloft hotel in the UK. Set in the 110-year old Royal Insurance Building, Aloft Liverpool is an adaptive reuse project that is breathing new life into this historic building. Delivering urban-influenced design and an energetic guest experience at an affordable price point, Aloft Liverpool will feature 116 loft-like guest rooms and Aloft Hotel’s signature W XYZ® bar, a buzzing social space where guests can mix and mingle, work or grab a drink with friends. Located in central Liverpool on the corner of Dean Street and North John Street, the sleek new hotel is perfectly situated within easy reach of the fabulous shops, buzzing nightlife and world-class galleries and museums. Getting around the city couldn’t be easier, the central business district and key visitor attractions are all within walking distance.

The opening of Aloft Liverpool is the culmination of an £18 million investment project to regenerate and preserve Liverpool’s historic Grade II listed Royal Insurance Building. The development has been led by Ashall Property who worked alongside Liverpool City Council and English Heritage to transform this, once neglected, building into a sleek new, hotel.

Mark Ashall, Director of Ashall Property said: “The opening of the Aloft is the culmination of four years’ work on the project by Ashall Property and our development team. We are proud to have completed a stunning renovation of one of Liverpool’s most iconic buildings which has seen it being taken off the ‘at risk’ register and brought back into productive use. This has been a very challenging project and we would like to record our appreciation to Liverpool Council and all the other parties who contributed to its successful conclusion.”

Aloft Liverpool boasts urban-inspired spacious rooms, featuring the brand’s signature loft-like ceilings of nearly three metres high, oversized windows and ultra-comfortable plush platform beds. Guests can enjoy large walk-in showers with rainfall showerheads and complimentary Bliss Spa® bath amenities. Designed for the savvy next generation of global travellers, Aloft Liverpool offers fast and free Wi-Fi throughout the hotel and in the lobby.

Recreational facilities at the hotel include Re:chargeSM fitness centre, which is open 24/7 for guests’ gym fixes day or night. Visitors can also grab a quick foodie fix at Re:fuel by AloftSM, a one-stop, 24-hour grab-and-go food and beverage area. Arf SM is an exclusive pet-friendly programme, where pets can enjoy a stay with complimentary treats and toys. The hotel also offers a suite of five Tactic meeting rooms equipped with state-of-the-art audio, visual, plasma TV and complimentary Wi-Fi.

Aloft Liverpool’s W XYZ® bar is the perfect place for hotel guests and locals alike to enjoy a refreshing seasonal cocktail and catch up-and-coming music acts that are part of Aloft’s signature Live at Aloft Hotels music events. Opening their doors to fresh music perspectives, Aloft Hotels regularly team up with cutting-edge musicians to bring live performances to properties around the world.

ARCHITECTS: Falconer Chester Hall Architects

Daniel Fountain / 16.01.2015

Editor, Hotel Designs

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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