Sir Devonshire Square opens its doors
Amsterdam-based boutique brand Sir Hotels has made its London debut with the launch of Sir Devonshire Square. Located within the storied courtyard of East London’s Devonshire Square, the new property sits at the cultural crossroads of Spitalfields’ vibrant food and art scene and the financial heart of the City…
Housed within a restored 17th century textile warehouse, hot new opening Sir Devonshire Square has been conceived as a sophisticated blend of history, design and contemporary culture, reflecting the energy of one of the capital’s most dynamic neighbourhoods and features 81 rooms including 14 suites.
Interiors have been artfully imagined under the direction of acclaimed architecture and interior design studio Maison 191, led by designer Samuel Wright. The concept takes inspiration from Bauhaus geometry and the tactile textile work of Anni Albers, paired with architectural influences from mid-century figures such as Quincy Jones and John Lautner. The result is a series of open plan, light-filled spaces refined by sweeping arched windows, sculptural staircases, and a mixture of traditional and contemporary materials including retro terracotta tiling, stone finishing, soft upholstery, and woven fabrications.
Image credit: Sircle Collection
The guest rooms are defined by a warm and grounded palette of deep blues, greens, browns, and earthy reds, contrasted with natural timber and metallic detailing. Each room features custom-designed furniture with generous proportions, upholstered seating in tactile textiles, and curated lighting, creating a sense of calm. Rooms look onto Devonshire Square and the London skyline, offering a quiet retreat above the dynamic centre of East London.
The hotel opens with an all-day dining concept, open to both hotel guests and the public. Serving contemporary easy plates, the menu spans breakfast through dinner, with lunch and evening offerings evolving into a refined selection of easy seasonal dishes prepared with flair by Sir’s chefs, complemented by a cocktail and wine programme.
Image credit: Sircle Collection
Creativity is woven into every corner of the hotel. In the lobby, the Sir Shop boutique showcases objects curated by local and international makers and designers.
Within the lounge and lobby area, an ever-evolving gallery wall showcases the work of emerging London artists and photographers. Refreshed every six months, the rotating exhibit is designed to spotlight and provide a platform for new talent whilst providing the opportunity for guests and the public to purchase pieces directly, with all proceeds going to the artist. Current works on view include a piece by London-based artist Femi Dawkins, photography by DEEPAK, and illustrations and paintings by Glen Gashi.
Image credit: Sircle Collection
Additional facilities will open in phases, with The Cover, Sircle Collection’s private members’ club, and the main restaurant set to follow at a later date. The hotel is finalising plans for an in-house gym, but in the interim, a local fitness partner will provide complimentary access for hotel guests.
“We’re so proud to offer something truly distinctive in London. Sir Devonshire Square combines the intimacy of a boutique hotel with a strong connection to our East London creative spirit, with the refined design and comfort Sir Hotels is known for,” said Mark Jonathan Heyburn, General Manager of Sir Devonshire Square.
Main image credit: Sircle Collection
