Signbox unveiled its groundbreaking Enlighten smart poster range at the official national launch held in the superb surroundings of the Saatchi Gallery in London’s King’s Road. Over 120 invited guests attended the launch including representatives from leading London advertising agencies, major brand custodians and senior marketing professionals.Enlighten is a revolutionary new smart poster system that enables a range of tailored and customised messages, including promotional offers and wayfinding information, to be transferred direct to target audiences via their NFC enabled smartphones. The launch was the culmination of 18 months R & D between Signbox and their technology partner, Avery Dennison, with close collaboration between the Signbox, Avery Dennison RFID and Avery Dennison Graphics teams. Enlighten is powered by Avery Dennison RFID N-Zone™ Near Field Communications (NFC) inlays, and senior personnel from Avery Dennison attended the event to support Signbox.
Addressing the audience, Mark Bartlett, Managing Director of Signbox Ltd, spoke of the extraordinary pace of technological change over the 26 years that Signbox has been in business – he said that when the company was first established in 1985 fax machines were considered “cutting edge” technology and, remarkably, that was the year of the very first mobile phone call made in the UK. He remarked that everyone in the audience would no doubt agree that “the pace of technological change is astounding” and that the launch of Enlighten represented another “great technological leap forward”.
Bartlett said his guests had no doubt heard of the term ‘smart posters’ and that “Enlighten was the smartest of smart posters, because it incorporates NFC technology”.
Continuing the theme, the audience heard about how NFC will change the way we pay, travel, shop, communicate and entertain ourselves. With NFC enabled smart phones people will use their phones in a different way – with paying for goods and retrieving information becoming second nature.
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