Rosewood Hotels & Resorts has been appointed by Eleven D&C Co., Ltd., one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new build ultra-luxury hotel set to open in 2027. Here’s what we know…
The location of Rosewood Seoul holds significant cultural, historical and geographical value and places visitors within an exceptional area of the city. Situated beside Yongsan Park in the heart of the city, the hotel will exist within The Parkside Seoul, a revolutionary development occupying the former site of the United Nations Command. The mixed-use neighbourhood will also include high-end retail and residences connected by expansive outdoor spaces, creating a new environment for activity and human interaction. With frontage along Noksapyeong-daero, one of Seoul’s main thoroughfares, The Parkside Seoul serves as a connector to both the city’s traditional business district to the north and the modern Gangnam area to the south.
“Seoul is one of Asia’s most dynamic metropolises known for its innovation while simultaneously honouring its distinctive history and heritage,” said Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group. “We look forward to exploring this destination through the Rosewood lens and are thrilled to be working with our partners at Eleven D&C Co. to create an elevated lifestyle experience that will bring attention to Seoul amongst a new generation of ultra-luxury travellers.”
Led by Kohn Pedersen Fox Associates, the American architecture firm that has guided several of Rosewood’s projects across Asia, including Rosewood Hong Kong, Rosewood Bangkok and Rosewood Guangzhou, Rosewood Seoul’s design will channel Rosewood’s guiding A Sense of Place philosophy. This guiding principle ensures that each property’s destination serves to inform the entirety of the guest experience and Rosewood Seoul will be no exception. Inspired by Seoul’s famed architecture, known for its futuristic lines and eye-catching facades, the new hotel will blend seamlessly into the sleek and contemporary skyline of the city.
With interiors by design firm Space Copenhagen, Rosewood Seoul will feature approximately 250 guestrooms and suites, making it amongst the largest in the city. An urban resort in its own right, the property will boast a selection of amenities, including seven restaurants and bars and comprehensive wellness facilities. Curated to welcome both guests and locals, these offerings will also transform the hospitality landscape for residents. Through a welcoming and inspiring atmosphere, Rosewood Seoul will invite creatives, innovators and tastemakers to enjoy a collaborative and enriching environment.
Rosewood Seoul will also be home to an Asaya, Rosewood’s comprehensive wellness concept focused on the intersections between physical, mental and emotional well-being. This expression of Asaya will be designed to incorporate offerings that speak to Korea’s cutting-edge approach and commitment to health and beauty. Spanning 4,500 square metres, it will have multiple treatment rooms, hydrotherapy and relaxation areas, indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness centre and an indoor golfing facility. Additional hotel facilities will include extensive, multi-purpose event space totalling 1,800 square meters and Rosewood Explorers, the brand’s culturally inspired kids club concept.
The property will seek to offer as diverse an experience as the destination itself. A gateway for international business and a trendsetter in fashion, art, design, and music, the capital city is a natural fit for Rosewood’s unique approach to delivering luxury lifestyle experiences across Asia and around the globe.
Main image credit: Rosewood Hotels & Resorts
