Roman responds to mobile growth

150 150 Daniel Fountain
  • 0

Leading UK Shower Manufacturer, Roman, has redesigned the look and usability of the mobile version of their website (www.roman-showers.com), to respond to the rapidly growing number of people visiting the site through a mobile device. The redesign of the mobile view enhances the users experience to make it extremely straightforward to navigate and improve user friendliness. Due to the significant increase in people using a mobile phone to browse the website Roman decided to advance their mobile view and improve its usability by enhancing the features and giving it a brand new look.

On entering the mobile site, the user is presented with changing images at the top for a constant fresh look, beneath there is a very visible search box for people to type in their search terms to find what they are looking for with ease and speed. Roman’s showroom locator is a popular feature on their website so it is positioned on the homepage alongside their much used request a brochure button. Followed are the Roman Ranges presented in a modern box design and when clicked they link you straight through to the specific range. The bottom of the page finishes with Roman proudly displaying the Made in Britain Campaign logo followed by all their social media links. All Roman’s social media links are clearly visible at the bottom of every page to ensure that they are clear and easily clickable.

The navigation menu now slides in from the side of the screen to help you find what you’re looking for giving the mobile website a more mobile application feel when browsing through the website. This has dramatically improved accessibility & usability as the menu can be accessed at any time. The menu button is always at the top left of your screen even if you are scrolled right to the bottom of the page and it is displayed on every single page. The menu includes all links from the full website view so that you have access to all areas of the website as you would if you were browsing the full website on a computer screen.

The overall look of the mobile website has been given a modern facelift; it presents a minimalistic look with a sharp white background and bold black icons and text, which improves the customer experience. All buttons and thumbnails are optimised for true accessibility and ease of use on all touch screen mobile devices.

David Osborne, Managing Director of Roman, commented: “As the number of people using a mobile phone to visit our website is constantly increasing, we know it is extremely important that we make their experience as effortless and enjoyable as we can. The aim of our new mobile website is to present a straightforward, simple and modern platform, where people can find what they are looking for quickly and efficiently.”

Daniel Fountain / 30.10.2014

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.