Roca teams with Raw Edges to create a head-turning exhibition space for Sleep 2014

    150 150 Daniel Fountain
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    Leading bathroom manufacturer Roca has teamed up with Raw Edges to create an innovative exhibition stand at this year’s Sleep Event in London on 26-27 November.Described by Roca as an ‘installation’, the Raw Edges concept looks at the layering of materials used within hotel environments. Specifically focusing on the bathroom space, Raw Edges use a variety of building materials to create a unique space that explores the essential building blocks of design.

    The Raw Edges Design Studio is a collaboration between Yael Mer and Shay Alkalay who since their graduation from the Royal College of Art in 2006, have received several highly acclaimed awards including The British Council Talented Award, iF Gold Award, Dutch Design Award, Wallpaper* Design Award 2009 and the Elle Decoration International Design Award for best furniture of 2008-09.

    “At the heart of the Roca philosophy is a commitment to innovation and design and at the Sleep Event this will not only be apparent in the products on display, but also in the design of our exhibition space itself. As cutting edge designers themselves, Raw Edges are the ideal design team for us to collaborate with for this project and we are looking forward to visitor feedback during the exhibition,” comments Cristiane Kopp, Training & Exhibitions Manager at Roca.

    “The installation is the perfect platform for Roca to showcase its latest bathroom solutions which have been designed to address many of the issues faced by hotel designers and architects, including space, sustainability and comfort.”

    Those visiting the Roca installation can also discover many of the other innovations for hotel bathroom design. Among these will be the In-Tank Meridian WC, including a transparent window in the pan as a special display feature to highlight the integrated cistern, plus the new wall-hung version of the CleanRim The Gap WC.

    Also on show will be Roca’s new Raindream and Rainsense shower heads and Singles Open brassware. Providing the ideal finishing touch to the installation will be Roca’s range of accessories specifically designed for hotel bathrooms.

    See Roca on Stand 1 at the Sleep Event, from 26-27 November at the Business Design Centre, London.

    Daniel Fountain / 14.11.2014

    Editor, Hotel Designs


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