Redefining hospitality – KOKO3 and Bob W create a modern travel destination in Helsinki

Bob W Kaarti apartments cater to next-generation travellers seeking both short and long stays, bridging the gap between traditional hotels and Airbnb experiences. With no hotel staff, costs remain low while maintaining high standards through a 63-step ‘Ridiculously Clean’ protocol. Guests enjoy options for early check-in and late check-out, enhancing convenience and comfort.

Image credit: Bob W / Riikka Kantinkoski.

KOKO3  – a Helsinki-based, design agency specialising in interior architecture with a bold and recognizable DNA – has designed Bob W Kaarti into a destination where every interior element tells a story, seamlessly blending the hotel’s character with Bob W’s modern approach. The eco-friendly interiors feature kitchenettes in every room, vintage gaming consoles, Polaroid cameras, and curated local tips. The winter garden and sauna provide serene communal spaces, creating a calm oasis in the bustling city.

Image credit: Bob W / Riikka Kantinkoski.

Niko Karstikko, Co-founder and CEO of Bob W, states: “The Airbnb generation is growing up, looking for an institutional-grade product that Bob W represents. Bob W offers local authenticity, security, and quality of a hotel with the ease of short and long-term rentals, satisfying evolving visitor needs.”

Upon entering through a stone castle archway, guests are greeted by a building that preserves its 80s ambiance, updated for today’s standards. Formerly Rivoli Jardin, the property now features 55 rooms and suites with kitchenettes, a social kitchen, co-working space, and a communal sauna. KOKO3’s design masterfully integrates the neighbourhood’s history and culture into the hotel. Unique carpets inspired by Kaartinkaupunki’s intersections, custom wallpapers, and Finnish lighing from SAAS Instruments contribute to its distinctive character.

“Our design is based on the identity of the Kaartinkaupunki district in Helsinki, which, for those who don’t know, is almost like that classy lady with swanky sneakers,” explained Mari Relander, Partner and Creative Director at KOKO3. “It’s been so much fun to walk around the Kaarti neighborhood, take photos and notes on what we see and feel—and then go back to the studio and translate that into Bob W’s local design story. The interior will be about comfy functionality wrapped in Helsinki colours, hand-picked Finnish design items, and art-inspired details that we have custom-designed for this property. Simply, a sustainable gem, with art at heart!”

KOKO3’s innovative approach continues with another project involving Bob W: Bob W Kamppi. This project aims to retain the building’s original 1970s essence while significantly enhancing its sustainability credentials and functionality. With 99 rooms, this sustainable revamp is twice as significant as Kaarti, signalling increasing interest and growth in the sector.

Bob W’s rapid expansion, spanning 17 cities across 10 countries in just five years, showcases the possibilities, as well as its impact as a Pan-European phenomenon in the hospitality sector. By focusing on local authenticity, quality, and environmental standards, these projects cater to the new generation of travellers and stand as a prime example of where the hospitality sector is heading.

Main image credit: Bob W / Riikka Kantinkoski.