Palladium Hotels & Resorts is rebranding its adults-only luxury resorts known as The Royal Suites by Palladium to TRS Hotels. The rebrand includes a fresh and elegant look on property as well as an updated marketing campaign & logo.
TRS Hotels will become independent of Grand Palladium Hotels & Resorts while remaining true to the mission of offering the best adults-only luxury experience and personalised service at the current properties in the Dominican Republic and Mexico as well as the new Costa Mujeres property set to open in autumn of 2018.
“As the adults-only market in the Caribbean and Mexico continues to grow and expand, Palladium Hotels & Resorts looks to differentiate itself by evolving its adults-only brand, TRS Hotels,” said Sergio Zertuche, Palladium Hotel Group’s Chief Sales & Marketing Officer.
In addition to the rebranding, TRS Yucatan in Riviera Maya will be undergoing various upgrades and renovations from 1 July until 15 November. These upgrades include completely renovated guestrooms, swim-up rooms, additional exclusive à la carte restaurants, a new infinity pool, and integration of the entire room stock of the former Grand Palladium Riviera Resort & Spa along with a Signature Beach Club. TRS Turquesa in Punta Cana will also be undergoing changes with the addition of a signature Beach Club, which is scheduled to open by 1 December.
Along with attention to upscale amenities, luxury hospitality and desirable offerings like accommodating beach clubs, the redesigned brand boasts an ultimately guest-centred experience where every service is designed specifically to fulfil each individual guest’s needs. As Palladium Hotels & Resorts continues to evolve, TRS Hotels drives to keep ultimate guest satisfaction at the forefront of this initiative.
TRS Yucatan and TRS Turquesa will begin their rebranding online in July featuring a simple and refined logo to represent the new and improved adults-only hideaways. On-property rebranding will be completed by late autumn 2017.