The Terrot Group has unveiled its new boutique offering: Noucha. A discreet hotel with a warm, family spirit, set in the heart of Paris’ peaceful and green 16th arrondissement…
Sheltered within a charming and distinctive townhouse, Noucha has been shaped by various influences and elegantly embodies the Parisian ‘art de vivre’. A modern reinterpretation of a traditional family home, brought to life by the talented designer Jordane Arrivetz, this unique property draws from the rich history of its neighbourhood, thoughtfully reviving the intimate and welcoming atmosphere of a residence once belonging to the Birene family. Today, its cherished heritage is safeguarded by Samuel Gelrubin, who named the hotel in tribute to his maternal grandmother, Noucha.
Image credit: Noucha
The 16th arrondissement of Paris is a prestigious district where history and refinement coexist in perfect harmony, with its origins dating back to the 7th century, when it was composed of a collection of small villages, and the Bois de Boulogne was still known as the Forest of Rouvray. At times a refuge for artists and intellectuals, at times a bucolic haven, the Auteuil district has been shaped by the footsteps of Molière, La Fontaine, and Racine along its cobblestone streets. Today, while the arrondissement remains true to its residential, family oriented heritage, it also boasts a vibrant cultural scene! From the Musée d’Art Moderne, Galliera, and Baccarat to the prestigious Louis Vuitton and Yves Saint Laurent foundations, the district offers an eclectic array of artistic discoveries. It is this soul and cultural richness that Noucha pays tribute to within its walls.
Image credit: Noucha
At Noucha, every guest is invited to make the space their own, as if they had lived there forever. From a morning coffee to dinner, including lunch or aperitif hour, Noucha is an ideal place to enjoy a warm and special moment. Like a family home passed down from generation to generation, the hotel is brimming with countless old details passed by ancestors as well as modern touches added by current family members.
The ground floor, bright and elegant, is designed as a true living heart with its connection to a lively café that encourages conviviality and exchange. The boundaries between hotel guests and neighbourhood locals blur, giving way to a vibrant living space. Between modern sofas with sleek lines, vintage armchairs, a touch of greenery, and an olfactory ambiance crafted by Lola James Harper, guests are invited to experience a timeless moment.
The day begins with a breakfast, and continues later, when appetites grow sharper at lunch or dinner, as Noucha welcomes all food lovers to its fifty-seat dining area. Hotel guests and neighbourhood passersby are invited to take a seat and explore a refined yet accessible menu that evolves with the seasons, offering simple cuisine where quality takes centre stage.
Image credit: Noucha
The Library is discreetly tucked away beyond the lobby, offering a tranquil space for a peaceful reading break or a private rendezvous. With its stunning glass ceiling that floods the space with natural light, the library features wooden shelves filled with books interspersed with modern amenities, all within a warm and stylish atmosphere
Guests settle in upstairs, beyond a staircase adorned with a boldly patterned carpet, among the hotel’s 27 rooms. Whether they are Classic, Connecting, Deluxe, or Junior Suites, the keys are divided into six categories, each reflecting a distinct style or era, like snapshots of a family’s life through the ages. Custom designed, each room stands out with its unique ambiance and undeniable comfort. Carpets, headboards, valet stands, and small desks have been carefully crafted to give the intimate spaces a lived-in character.
Image credit: Noucha
In addition to the guestrooms, Noucha also houses La Maison Parisienne, a private and fully independent residence located in the newly built extension of the original property. With its four bedrooms, private living room, and terrace spread across four floors, the Maison Parisienne is perfect for an even more intimate and exclusive experience.
Finally, staying true to its green surroundings, Noucha features a lush rooftop garden, thoughtfully designed for comfort. The scent of aromatic plants drifts through the air, meandering above the roofs of the capital. It’s the perfect spot to unwind.
Main image credit: Noucha
