NH Hotel Group unveils fourth property in Amsterdam

730 565 Hamish Kilburn
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NH Hotel Group unveils fourth property in Amsterdam

The new NH Collection Amsterdam Flower Market is a contemporary and elegant hotspot for visitors to the Dutch capital…

NH Hotel Group has unveiled its fifth NH Collection property in The Netherlands and fourth in Amsterdam with the opening of the new upper-upscale NH Collection Amsterdam Flower Market. With 233 room, the new four-star hotel is situated in a distinctive 1920s building in the historic city centre of the Dutch capital. 

After closing for six months to undergo a complete renovation, the former NH Carlton Amsterdam has now become part of the Company’s premium NH Collection brand.

Image credit: NH Collection

Commenting on the property, Maarten Markus, Managing Director Northern Europe of NH Hotel Group, said: “NH Carlton Amsterdam was a well-known hotel with a rich history dating back to the Olympic Games in 1928. We decided that this unique hotel would be the perfect addition to the NH Collection properties in Amsterdam after an extensive renovation”.

“NH Collection Amsterdam Flower Market is a fascinating building, located between canals and plazas, right next to the Flower Market. With its signature elegant yet contemporary touch it will continue to attract leisure guests as well as business travellers that look for the extraordinary NH Collection experience”, adds Markus.

Image credit: NH Collection

Designed by Spanish interior and architecture studio TBC Interiorismo, the hotel’s design is inspired by the industrial and cosmopolitan atmosphere of the city, its famous Bloemenmarkt flower market and the region’s colourful flower fields. Commenting on the concept, Mercedes Isasa from TBC Interiorismo said: “The design brings the city inside the hotel, starting off with the nearby floral atmosphere that invades all public areas. We used textures and materials with large-scale floral prints to magnify and create interesting design elements. Moreover, we made use of Moooi’s design, a Dutch landmark firm in contemporary design whose products are exhibited in every design forum worldwide. An example is the flowery mural behind the reception. The tapestry is a design of Marcel Wanders, cofounder of the firm with Casper Vissers, and has given a new twist on the traditional Dutch still life flower paintings”.

Currently, the Company operates 80 NH Collection hotels in 15 different countries, placed in strategic locations in key cities of Europe and Latin America. With the opening of this new NH Collection hotel, the Group consolidates its commitment to its upper-upscale brand in the city of Amsterdam. NH Collection Amsterdam Flower Market will be the fourth NH Collection property in Amsterdam, a great addition to an already impressive portfolio consisting of NH Collection Doelen right at the Amstel River, NH Collection Barbizon Palace next to the central train station and NH Collection Grand Hotel Krasnapolsky on Dam Square overlooking the Royal Palace.

For NH Hotel Group’s Chief Marketing Officer, Isidoro Martínez de la Escalera, the newest NH Collection hotel in Benelux confirms the long-term strategy of investing in the upper-upscale segment: “With the NH Collection brand, we reinforce our leadership in strategic important destinations such as Amsterdam, Munich and New York. We recently signed an agreement for another property in Rome, NH Collection Fori Imperiali, which will be our 13th hotel under our premium brand in Italy. Our new NH Collection Amsterdam Flower Market highlights the unstoppable growth of the NH Collection brand further in the Netherlands and Europe, considering our upcoming openings in Germany and Belgium in Q 3 this year”.

In 2019, more destinations will be added to the portfolio: the first NH Collection hotel in Antwerp, Belgium, named NH Collection Antwerp Centre, the refurbished NH Collection München Bavaria in Southern Germany; and NH Collection Roma Fori Imperiali in the historical heart of the Eternal City.

Hamish Kilburn / 20.05.2019

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