Newmor Wallcoverings reflect on their time at Heimtex 2015

    150 150 Daniel Fountain
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    Newmor Wallcoverings have always been ahead of the game when it comes developing new products. Their presence at Heimtex 2015 displayed this better than ever before!A number of new products were exhibited this year, Eden, Ashlar Block and Fenn, as well as a number of concept designs and textures.

    This year we decided to create a twist to one of our standard ex-stock items. Eden Water colour was designed to enhance and expand on the hand drawn peonies of Eden whilst placing them on a watercolor background. In the highly fashionable colours and tones of indigo, warm purples and soft lavender, the effect proved very popular and created somewhat of a ‘buzz’ on the stand.
    On the front of our stand this year, and taking the spotlight, was Ashlar Block. This large scale printed and textured design replicates the precision of dressed stone blocks. The colour palette also encompasses the natural stone colours whilst also offering some strong metallic effects creating a feature design.

    In Fenn, our design team captured the subtle colour tones and textures being synonymous with the classic grass-cloth weave. In keeping with the products design a palette was produced containing a number of highly usable innocent shades of, greys off whites and blues.

    The most popular, and without question talked about concept product, was our new Sequins texture. As the light reflects off the intricate angled design in every direction it replicates hand sewn sequins. Look out for this in the coming months!

    Daniel Fountain / 16.02.2015

    Editor, Hotel Designs


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