Moving towards a new ‘English Vernacular’?

150 150 Daniel Fountain
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In recent years, there seems to have been a resurgence in creating quintessentially English interiors. At all levels, hospitality market interior design practices have been producing design solutions that are recognisably within an English tradition.

Whilst I have been used to seeing interiors in South Africa that have married a recognisable South African aesthetic to international influences (Bushmans Kloof, for example), the generation of an English aesthetic has been less identifiable in my homeland.

Englishness is a difficult style to nail down, unlike French styling epitomised for me by the discovery of the Hotel Meurice — no not the one in Paris, but the one in Calais. In Germany too I have found many Gasthaus properties that stylistically could not exist elsewhere. So it goes on throughout Europe, whereas the local English equivalents have been less stylish and more – not to put too fine a point on it – twee, with many simple run down, seedy or knackered.

Meanwhile ‘starchitects’ continue the trend for new builds to be architectural styling porn at the expense of cities having a local identity, with their interiors dominated by their structure. They generally fail to acknowledge location in favour of an androgynous ‘international style’, and are designed from the outside in, the reverse of a good interior, which should always focus on function. This leaves the interior designers attempting the architectural equivalent of putting lipstick on a pig.

In recent years, the English regional market has picked up and we are now seeing the regeneration of identifiably local trends. These when taken together are, for this observer, beginning to create an identifiably localised English design style, which I like referring to as ‘a new English Vernacular’.

Continued on page two…

Daniel Fountain / 09.09.2015

Editor, Hotel Designs

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Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

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Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
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During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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