Meliá Hotels International deepens its footprint in Vietnam

With 12 new properties  from Tay Ninh to Hai Phong, the Spanish hotel group Meliá Hotels International, is set to become one of the largest international hotel brands in Vietnam through a new collaboration with the country’s largest domestic hotel owner, Vinpearl. Here’s what we know…

aerial view of future Melia Vinpearl Cam Ranh Beach Resort

The global hotel brand Meliá has built a portfolio of 380 hotels in more than 40 countries since its founding in Palma De Mallorca in 1956. It already has a strong presence in Southeast Asia, and currently operates 20 properties and has a pipeline of an additional 20 hotels in Indonesia, Malaysia, Myanmar, Thailand, and Vietnam. Under the agreement announced with Vinpearl, Meliá Hotels International will take over the management of 12 hotels and resorts already opened and in operation, in top destinations spread across the length of the Vietnam.

“We believe in creating strong and strategic regional partnerships with companies that have a deep connection to the locations they serve,” said Gabriel Escarrer, Vice Chairman and CEO of Meliá Hotels International. “The Vinpearl properties and destinations at the heart of this agreement are a wonderful complement to the roots we’ve already established in Vietnam.”

This latest move by the group will make it the second largest hotel group in Vietnam in terms of number of rooms. The rapidly expanding company first entered Vietnam back in 1999 with the opening of Meliá Hanoi. They currently have six properties in operation with six hotels in the pipeline in popular tourist hotspots throughout the country. The partnership will increase the group’s room count for Vietnam to 24 hotels and resorts, with eight hotels under operation and 16 more on the way.

In addition to Meliá Hotels International, the existing portfolio includes two other brands, Sol by Meliá and INNSiDE by Meliá. In this new arrangement with Vinpearl, the properties will be known as Meliá Vinpearl hotels in order to emphasise the unique personality and strength of this collaboration.

“Collaborating with international partners in running our properties will effectively facilitate Vinpearl in joining world-famous hotel networks and contribute to raising the bar for Vietnamese tourism,” said Mr Thai Thanh Nhat Quang, CEO of Vinpearl Hotel. “Through this cooperation, Vinpearl and Meliá Hotels International also expect to deliver a variety of high-class hotel service experiences to millions of domestic and international tourists.”

aerial view of the Melia Vinpearl Hotel Quang Binh

Image credit: Melia Hotels International

The 12 five-star Meliá Vinpearl properties will complement the group’s existing portfolio, by expanding into new locations. The first hotel to come into the fold was Vinpearl Quang Binh. The property is now under Meliá management and will be rebranded as Meliá Vinpearl Quang Binh. The coastal location catapulted to fame several years back when the world’s largest cave was discovered in Phong Nha – Ke Bang National Park. Despite this magnet, the area has remained relatively untouched by international hotel brands.

Vinpearl Hotel Hue is now also under management and will be unveiled as Meliá Vinpearl Hotel Hue in May 2022. The hotel holds a prime position in Vietnam’s former imperial capital city, Hue, with views over the popular destination’s fabled Perfume River. The other hotels under this strategic alliance include sites such as Thanh Hoa and Hai Phong near the country’s capital Hanoi; Nghe An and Ha Tinh along the North Central Coast, and Tay Ninh in the south. The group will expand under Meliá Vinpearl into locations where Melia already has properties, such as Danang, as well as cultivating new ground in destinations where the group currently has no presence.

“At Meliá we prioritise each guest’s wellbeing and, through our personalised service approach, develop authentic connections with all who stay,” said Martin. “This is our way and what we will bring to each Melia Vinpearl property.” Long renowned for its Spanish hospitality, the brand intends to inculcate the same spirit of warmth and passion in every one of its Vinpearl properties. At the same time, the group plans to elevate sustainability as a priority. Meliá Hotels International was recently named the most sustainable hotel brand in Europe and Spain for the third consecutive year by the S&P Global Corporate Sustainability Assessment.

Main image credit: Meliá Hotels International