OCCA’s partnership with the Marriott Global Design Team will mark significant milestones in 2025 and 2026, as it works with key owners and operators to expand the hotel group’s presence in the UK and Europe…
Building on its ongoing collaboration with Marriott International, Glasgow-based design studio OCCA will be playing a pivotal role in introducing the Fairfield by Marriott brand to the UK market, alongside the addition of five new properties to the Four Points Flex by Sheraton portfolio in Q1 2025.
Kate Mooney, OCCA’s Founder and Principal, said: “Our collaboration with Marriott International has been a wonderful journey for the team and opportunity to introduce the Fairfield by Marriott and Four Points Flex by Sheraton brands to new markets. We’re proud to partner with Marriott, adapting these brands for diverse regions, creating spaces that resonate with local cultures while maintaining the signature quality and experience Marriott is known for.”
Image credit: Fairfield by Marriott
Working closely with the Marriott Global Design & Branding Teams, OCCA led the design and development of the Fairfield by Marriott upper-mid-scale prototype for Europe and MEA and the Four Points Flex by Sheraton mid-scale conversion brand for Europe, developing the Brand Design, Brand Guidelines, Implementation Guides and Signature Design Elements for both products.
Four Points Flex by Sheraton was created as a response to a growing demand for a simplified guest experience focused on the essentials done well and delivering value in convenient locations across Europe. The brand is designed to offer a light operational and design and conversion model, enabling owners to capitalise on growing consumer demand in the midscale segment, while taking advantage of Marriott International’s powerful operational engines. The cost-effective model is strategically designed to benefit both owners and facilitate substantial growth within the hotel group’s portfolio.
New hotels opening in Q1, with more in the pipeline, include: FPF Edinburgh; FPF Dundee; FPF Newcastle; FPF Cardiff; FPF Brighton and FPF Shoreditch.
Satya Anand, President, EMEA, Marriott International, said: “This new brand has been thoughtfully researched, designed and localised to deliver midscale travellers the fundamentals of a stay that meets every trip purpose at the right price point.”
Image credit: Fairfield by Marriott
Following the collaboration between Marriott and OCCA on the new prototype design for the Fairfield brand in Europe and the Middle East, OCCA is set to complete two landmark hotels in 2026, marking the brand’s anticipated arrival in the UK. New hotels expected to open in 2026, with more in the pipeline, include: Fairfield Warwick and Fairfield Gresham.
With its ‘less is more’ approach, the Fairfield brand celebrates the beauty of simplicity incorporating an open floor plate, clean lines, simple geometries and maximum natural daylight. The design – smart, straightforward and upbeat with warm touches inspired by natural materials – focuses on delivering the essentials of hospitality while creating a serene, calming environment for guests to relax and unwind.
Main image credit: Fairfield by Marriott
