Accor and the Hotel Convención property have signed an agreement and plan to open the new establishment in 2016. It will be operated under a franchise contract under the Novotel brand. The hotel, which will be completely redesigned and refurbished, will be transformed into a preferred benchmark destination for international congresses. The 790-room establishment is Madrid’s third largest hotel and one of the capital’s most historical, since it opened in 1978. The future Novotel Convención Madrid is located in Calle O´Donnell, just five minutes from the Parque del Retiro, right in the center of Madrid.
Before it reopens in 2016, the building will undergo a complete refurbishment and redesign. The new hotel will meet all Novotel’s quality and modernity standards. Novelties will include new amenities such as an outdoor pool on the roof terrace, a fitness center, business floors, a children’s corner and broadband Wi-Fi. The hotel’s 2,400 m2 of meetings space will be equipped with the latest technologies, making the hotel a preferred MICE destination capable of hosting events for up to 1,500 people.
This transformation of the current offering will allow the establishment to welcome Novotel’s clientele of business and leisure travelers as well as families.
The Hotels Division of Irea Corporate Finance acted as a consultant in this operation. With the signing of this new franchise contract, the first for the Novotel brand in Spain, Accor continues to consolidate its position as Spain’s leading hotel franchisor, with 23% of its portfolio of 86 hotels operated under this type of contract in the country.
Novotel currently has three hotels in Madrid: Novotel Campo de las Naciones, Novotel Puente de la Paz and Novotel Sanchinarro.
