MADE Hotel comes to life as the inaugural hotel project from developer, Sam Gelin. Spread across 18 storeys with 108 guest rooms at the intersection of 29th and Broadway in the NoMad neighborhood, MADE takes a reinvented approach towards guest experience.
Joining Gelin is Head Chef and longtime friend, Greg Proechel, who will be overseeing all food offerings at MADE. Formerly of Le Turtle in New York City, Proechel has cultivated a respected following. Major Food Group vet Charles Seich will join him as Food & Beverage Partner, while husband-wife team Jeremy Oertel and Natasha David, formerly at Death + Company, Maison Premiere, and Dram, will run the bar program.
Treating experience as the new luxury, MADE’s thoughtful approach is seen in the rich, yet conscious, materials used throughout the hotel’s crafted environment. The food and beverage offerings and striking public and private areas include: communal coffee shop, Paper; Proechel and Seich’s restaurant, Ferris; a lobby level bar; and Good Behavior, the hotel’s stunning rooftop space with panoramic views of New York City.
Open to the public and guests alike, Paper is a neighborhood coffee shop whose mission is to curate the highest quality coffee, tea and baked good offerings for visitors to enjoy as part of their daily routine. Dusk brings a subtly energetic and social vibe, with cappuccinos disappearing in favor of craft cocktails and selected wines.
Good Behavior, the hotel’s rooftop bar and lounge is located on the 18th floor with unobstructed views of the Empire State Building. The space has a secluded, greenhouse feel while the menu is focused on Tiki-inspired drinks, unique craft beers, and large format cocktail service, with space for both indoor and outdoor entertaining and featuring live music and DJ’s.
Ferris will serve a menu of New American, seasonal and vegetable focused dishes in an environment built around community, curiosity, and fun. The restaurant is located on the subterranean level of the hotel and features a courtyard. Proechel and Seich’s team is committed to providing guests with quality food and beverage offerings with a high level of service without any pretense.
Studio MAI have developed an urban international design aesthetic imbued with elements of iconic global simplicity – a guest room design that is humble, elegant and playfully personalizes each room to the guest’s style and mood. Exposed custom raw-bronze shelving and rich handwoven fabrics create a backdrop for a multi directional day bed platform. Precisely manufactured details like a polished stainless-steel mirror contrast with a primitive, hand-carved bench resulting in a well-thought-through layout like no other. Brooklyn based artist, Bill Rebholz, created a vibrant and bold graphic stairwell mural, playfully welcoming guests from the lobby down to Ferris.
With an emotionally intelligent approach to service and a focus within the ethos of community, MADE is a seductive retreat where social and structural barriers have been removed to make room for authentic, inspiring interactions whilst blending exceptional service with a bold design.