Room occupancy at Liverpool’s most prestigious address has surpassed the rest of the city according to the latest figures.Hotels on Liverpool’s Waterfront averaged 82 per cent occupancy against the city average of 78 per cent between April and June.
Of the 350,000 rooms sold in Liverpool during Q2, one in five (22 per cent) were sold at the six hotels on Liverpool Waterfront.
The average room rate at hotels on Liverpool’s Waterfront was 11 per cent higher, at £75.47, than the £67.97 average room rate for the rest of the city.
In addition, Revenue Per Average Room (RevPAR) – an industry standard used to recognise yield per available room – was £61.80 at the waterfront, compared to the city-wide average of £52.83.
Sue Grindrod, director and chair of Liverpool Waterfront Business Partnership said: “Liverpool Waterfront is a great place to do business and the figures from spring and early summer show that business was booming even before this year’s major events in the city.
“The success of the hotels at Liverpool Waterfront is a reflection of the wider global trend as many of the world’s major cities like Copenhagen, Shanghai and New York have recognised the value of being by the water.
“Liverpool is continuing to build its profile as a global player and it’s great to see businesses at the waterfront being a significant part of the city’s success.
The six hotels surveyed on Liverpool Waterfront were: Malmaison, Crowne Plaza, Express by Holiday Inn, Premier Inn Albert Dock, Jury’s Inn and Staybridge Suites.
Stephen Robert, general manager at The Crowne Plaza at Princes Dock, said: “Compared to recent years, The Crowne Plaza has enjoyed improved business levels during Q2 compared to the norm for this time of year.
“This has been driven in the main by events such as the Grand National in April and the IFB in June which was a first for the city. The location of the business hub at Mann Island ensured that the city’s waterfront was the destination of choice for many of the business delegates during this time.
“It was great to see the quarter doing so well during this period and we’re looking forward to the return of events like these in 2016.”
Liverpool Waterfront is home to a thriving business community and offers a range of commercial space by the docks and in the dramatic recent development, Mann Island.
Figures were provided by the Liverpool City Region Local Enterprise Partnership.
