Effective July 1, 2013, LAUFEN, the Swiss-based manufacturer of contemporary bathroom, furniture and accessories for residential and contract/hospitality markets has announced that Mr. Ilker Hussein, Global Projects Manager for LAUFEN, will undertake a three month secondment to New York where he will further establish the LAUFEN brand within this significantly important design focused community. He will continue his highly successful role of Global Projects Manager both during and after this secondment with the support of his team in Switzerland. LAUFEN’s strategy entails having representation available in specific locations or ‘hubs’- where important contract and hospitality projects are on-going and developed. The role of their Global Projects Managers is to more fully support the A+D community and to be more accessible. New York is an important market for any brand’s global strategy, and LAUFEN remains positioned to better serve the contract and hospitality community.
Mr. Hussein has been with LAUFEN since 2011, and in his role as Global Projects Manager he promotes and builds the LAUFEN brand within International Projects through developing relationships with Key Hotel Operator Groups, Investors, Developers, Architects and Interior Designers. He brings over 20 years of industry experience to bear to his position with LAUFEN, with 14 years at Grohe in varying roles, including Key Account Manager Hotels Europe and Head of Project Sales. Raised in London, Hussein obtained a degree in Business Studies from North East London Polytechnic.
