Hyatt to develop design hotel at Japan’s historic racing circuit

730 565 Hamish Kilburn
  • 0
Hyatt to develop design hotel at Japan’s historic racing circuit

Plans have been approved for an Unbound Collection hotel by Hyatt to be developed at the Fuji Speedway, marking the brand’s entrance into Japan… 

Hyatt Hotels Corporation has announced that a Hyatt affiliate has entered into a management agreement with Towa Real Estate Co. Ltd., an affiliate of TOYOTA Group, to develop a 120-key hotel at the Fuji Speedway, Japan’s historic racing circuit.

Slated to open in 2022, the project will be the first in Japan under The Unbound Collection by Hyatt brand and the first hotel in the world to be built by Towa Real Estate.

“We are excited to see The Unbound Collection by Hyatt brand in Japan for the first time with a project at Fuji Speedway, an iconic destination for motorsports fans across the globe seeking a luxury experience,” said David Udell, group president, Asia-Pacific, Hyatt Hotels Corporation. “As we look to expand Hyatt’s brand footprint in Japan, we are excited to be entering into a management agreement with TOYOTA group company, Towa Real Estate, as it builds its first-ever hotel.”

Hotel amenities will include multiple fine dining restaurants and bars, as well as indoor pool, fitness center, spa and natural onsen hot-spring bathing facilities. The hotel interior will feature a car museum with an innovative presentation of the site’s attractions that showcase the historic significance of Fuji Speedway. Items such as rare historic automobiles and other museum-worthy collections will provide an unconventional experience that guests would expect from The Unbound Collection by Hyatt brand.

“It is deeply gratifying and encouraging to us to have been able to enter into this agreement with Hyatt, which has a history of providing exceptional quality and service to guests in a wide range of cities,” said Masao Ukai, president, Towa Real Estate Co. Ltd. “This luxury hotel will be an integral part of a motorsports-themed entertainment area with Fuji Speedway at its core. Together, Motorsports Village and The Unbound Collection by Hyatt brand will provide guests with environmentally conscious and unconventional experiences as we aim to make motorsports more accessible and entertaining.”

In the foothills of Mount Fuji, the hotel’s Fuji Speedway location will offer guests convenient access to motorsports events and the upcoming Motorsports Village facility, currently under development by Towa Real Estate in concert with the hotel development.

Situated on the grounds of Fuji Speedway, the hotel will offer unsurpassed views of Mount Fuji, in addition to housing a Motorsports Museum. The site’s immediate proximity to the Oyama Parking Area Smart Interchange, scheduled to open in 2021, will make the hotel’s location accessible to guests arriving from remote areas by car.

The hotel will feature approximately 120 tastefully designed guest rooms and suites of at least 484 square feet (45 square meters) each, a flexible banquet room of 5,381 square feet (500 square meters), and a 2,152 square foot (200 square meter) conference room. These extraordinary facilities will position the hotel as an ideal venue for story-worthy meetings and events.

Main image credit: Hyatt

Hamish Kilburn / 17.04.2019

Share

  • 0

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.