Hotel Per La opens its doors to Los Angeles

Having been revamped and reimagined by Sage Studio, Hotel Per La, located in the iconic former NoMad Hotel site in downtown LA, has opened its doors just in time for the Major League All-Star Weekend in the city…

guestroom at Hotel Per La opening onto patio garden

Under new ownership and management, debuting rooms and a new rooftop concept, with full completion scheduled for September 2022, the 12 story Hotel Per La will feature 241 signature guestrooms, and a variety of public spaces. The 10,000 square feet of versatile event space, along with a new rooftop bar & pool space overlooking the LA skyline have opened, with a new ground-floor café and restaurant preparing to launch this September.

“We are truly honoured to welcome this iconic hotel to the Sage family, as it represents the type of luxury lifestyle property we plan to strategically add to our portfolio in the coming years,” said Walter Isenberg, president and CEO of Sage Hospitality Group. “This hotel marks a new evolution for our organisation as we work to become the undisputed lifestyle hospitality company in the nation.”

Hotel Per La view across the Amadeo Suite

Image credit: Hotel Per La / The Ingalls

Located in the Giannini Building, the former Bank of Italy home originally built in 1922, the reimagined property will retain the signature features of the previous hotel, while enhancing the guest experience. HN Capital Partners has collaborated with Sage Studio to revamp and expand the property’s guest offerings. They are introducing new food & beverage concepts that highlight community-driven dining experiences, and working closely with a number of local Los Angeles based creative partners to bring a new hospitality space to the Downtown neighbourhood.

”HNCP is excited to work with the existing ownership group and Sage to rebrand and relaunch this unique property. Since our founding, we have had a focus on creating unique luxury and service experiences in lifestyle hotels we acquire or develop, with a keen eye on changing consumer preferences. This hotel is directly within that strategy,” said Vipin Nambiar, Founder & Managing Partner of HN Capital Partners. “This acquisition is also special in that we were able to welcome Jeremy Selman to our team as a partner to help execute this investment with me. Jeremy is a true hotelier and has had a long and successful tenure in hospitality. He also has a deep understanding of this hotel and property given his prior role at Sydell. We look forward to welcoming guests to the hotel.”

Sage Hotel Management is a passionate group of accomplished industry veterans who have led the way in defining experiential hospitality while maintaining a reputation as best-in-class operators and consistently delivering results. With a diverse portfolio of nearly 60 hotels across the US, the addition of Hotel Per La to this portfolio is part of a dynamic pipeline for the company.

Main image credit: Hotel Per La / The Ingalls