Hilton Worldwide is preparing to bring its Hilton Garden Inn brand to one of the UK’s top sporting venues, under a franchise agreement with Lancashire County Cricket Club (LCCC). Construction of Hilton Garden Inn Emirates Old Trafford is expected to begin later this year, before the hotel welcomes its first guests in early 2017. Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide, said, “Our presence at top UK sporting venues is growing, and Hilton Garden Inn Emirates Old Trafford will be another impressive addition to our portfolio, joining Hilton Wembley, Hilton at St George’s Park, DoubleTree by Hilton Milton Keynes, and Hilton at the Ageas Bowl, which is due to open this year. The hotel will play an important role in enhancing the growing mixed-use offer at Emirates Old Trafford, which has established itself as a thriving business and leisure hub.”
Chairman of Lancashire County Cricket Club, Michael Cairns OBE, said: “We are delighted to be working with Hilton Worldwide in this franchise agreement. The Old Trafford Lodge is now 16 years old and has been a great asset to Lancashire County Cricket Club. However, due to the growth in our conference and events business at Emirates Old Trafford the time has now come to capitalise on the value and suitability of our location and to construct a high quality branded 150-room hotel which will complement our stunning venue. This is another example of a global, world class brand partnering with Lancashire County Cricket Club following our naming rights agreement with Emirates – and we look forward to a hugely successful future together.”
Emirates Old Trafford has been home to Lancashire County Cricket Club for more than 150 years and has played host to a wide range of international sporting, business and entertainment events. Once construction is complete, the hotel will offer 150 guest rooms, spread over five floors, and 24 hour fitness centre.
Adrian Kurre, global head, Hilton Garden Inn, said, “Hilton Garden Inn is now present in more than 600 locations globally, and we are looking forward to bringing our upscale yet affordable brand to Emirates Old Trafford. The surrounding area benefits from robust demand for quality hotel accommodation, and Hilton Garden Inn Emirates Old Trafford will offer a new standard for guests visiting the LCCC and its many nearby attractions.”
Each Hilton Garden Inn offers guests complimentary Wi-Fi throughout the hotel, a 24 hour business centre, and a range of dining options. Hilton Garden Inn Emirates Old Trafford will include a restaurant, bar and The Pavilion Pantry® which will serve snacks throughout the day.
