Hilton HHonors members can now receive an exclusive discount on room rates by booking directly through its brand websites, its award-winning mobile app and reservation call centres, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4,500 hotels around the world.
In a move expected to take the online fight to the array of third party booking websites, Hilton’s new ‘Stop Clicking Around‘ marketing campaign – the largest ever launched in the company’s 97 year history – will also emphasise the other benefits of booking direct and being an HHonors member.
These benefits include HHonors Points that can be used for free room nights, free Wi-Fi, and the ability to check-in, choose your own room from a digital floor plan and use a Digital Key all via the HHonors mobile app on a smartphone. In addition, when HHonors members book direct with Hilton, hotels are able to provide more personalised and memorable experiences for each stay.
“Our customers don’t need to worry about sorting through a dizzying array of websites, enduring hundreds of clicks and wasting hours of time. They can be assured that booking a room directly with us at any of our hotels doesn’t require extensive searching and price checking to find the best prices online,” said Geraldine Calpin, chief marketing officer at Hilton Worldwide.
“Last year, 57 billion Hilton HHonors Points – or more than 1.6 million free nights – went unearned because guests booked their stay through a third party,” said Mark Weinstein, global head of customer engagement, loyalty and partnerships at Hilton Worldwide. “There is a huge misconception that third parties always offer lower prices for our hotel rooms, which is simply not true.”